Hey, at least we’re not promoting word clouds as an analysis tool… We talk about goals, a lot. Without having clear-cut goals, you never know if your business is truly performing to its full potential, and you cannot gauge progress. In the past, we’ve talked about how you should measure your goals. This time, we’re [ … ]
CRM/Marketing Automation vs Traditional Marketing
CRM. Marketing Automation. Campaigns. Analytics. Integrated. Innovative. There, did I drop enough buzzwords on you at once? For those wondering what I’m talking about, I’m talking about keeping track of your customers, and setting up marketing items that target your leads at specific timed intervals and after customer initiated events. In other words,this is [ … ]
Media Buying Agencies Are Dead
According to an article in today’s Business Insider, the traditional media buying agency is dead. Okay, so maybe that’s an overstatement, but we are glad to hear that the tides are changing back to a customer centric point of view, driven by poignant creative direction and an emphasis on relationships. The savings that occur due [ … ]
Driving Through the Funnel – Landing Pages
We’ve made mention of building landing pages on several occasions. As a quick reminder, a landing page is simply a separate web page that customers are directed to in order to complete a contact form in exchange for additional information or savings. Today, we discuss the key factors that make landing pages successful, and how [ … ]
The Power of Texting
Smartphone users hear a lot of different rings, beeps, blips, etc. There’s Facebook, Twitter, LinkedIn, personal email(s), work email(s), texts, picture messaging, chat clients, app alerts,the list goes on and on. And there’s phone calls, less we forget the prime use of the device… That means these wonderful devices are alerting the user a lot, [ … ]
Are you in Engineering or Marketing?
How well do you know your product? Can you describe in perfect technical detail the full operation of your product, and can you provide the complete history of both your company and your product? Could you write the definitive book regarding every small change that has occurred over the lifespan of your company or product? [ … ]
True Mobile Site Versus a Mobile Face-lift
I read a lot of marketing blogs, and recently, I’ve noticed a huge increase in something we’ve been talking about for awhile: Mobile Websites. All the stats point to people accessing websites on mobile more often than on desktops by 2013, and so the race is on to get your site redone. The research I’ve [ … ]
Can you really fix my problem at a lower cost?
Our answer is yes. Over the course of the past 50 years, the advertising industry has transformed to encompass all new media that fall under the advertising umbrella. If you recently haven’t reviewed your marketing strategies and costs when working with an agency, you should. You might be losing a fortune. I read an article [ … ]
Defining Customer Expectations
There are certain phrases that are overused all of the time. I remember sitting in a meeting, getting ready to hear about innovative, out-of-the-box ways to exceed customer expectations, and I waited to see what it is, with almost baited breath. The answer? A coupon. OH MY! Yup, you blew away the customer with that! [ … ]
8 in 10 Connect to Brands on Facebook
Edison Research and Arbitron found that 80% of US social network users preferred to connect with brands through Facebook. Twitter is tied with “Don’t know” for a very distant second place. We’ll revisit this data in a few months when we know more about Google+ and the effect it will have on the customer/brand relationship. [ … ]
Consumers Expect Something for "Like"
According to ExactTarget, 58% of Facebook likers expect both access to exclusive content, events or sales, and discounts or promotions through Facebook. Only 37% do not expect anything to happen. What does all of this data mean? In short, it means that the “If you build it, they will come” mentality only works in the [ … ]
Consumers Expect Something for “Like”
According to ExactTarget, 58% of Facebook likers expect both access to exclusive content, events or sales, and discounts or promotions through Facebook. Only 37% do not expect anything to happen. What does all of this data mean? In short, it means that the “If you build it, they will come” mentality only works in the [ … ]
Brand Pages come to Google+
As we’ve mentioned in the past, Google Plus is a wonderful new social media channel, that has attracted around 50 million people since it’s inception back in June. It came out of Beta, and became open to everyone in September. Until Monday, November 7th, only individual users were allowed, and businesses couldn’t form a page, [ … ]
Worcester Academy’s International Students
As a school rich in tradition and focused on excellence, Worcester Academy is known as a premiere learning institution. The knowledge and experience that the students receive prepare them for college and life in the future. Worcester Academy pulls from a pool of local, national and international students who strive to make a positive impact [ … ]
Worcester Academy's International Students
As a school rich in tradition and focused on excellence, Worcester Academy is known as a premiere learning institution. The knowledge and experience that the students receive prepare them for college and life in the future. Worcester Academy pulls from a pool of local, national and international students who strive to make a positive impact [ … ]
How's your newsletter?
One aspect of marketing that has become more popular is either an email or printed newsletter, that is published monthly, bimonthly, quarterly, or annually. The goals of a newsletter are pretty straight forward: Create customer retention and brand loyalty. Demonstrate your expertise in the field, and “lightly” educate your customers. Keep your company profile in [ … ]
How’s your newsletter?
One aspect of marketing that has become more popular is either an email or printed newsletter, that is published monthly, bimonthly, quarterly, or annually. The goals of a newsletter are pretty straight forward: Create customer retention and brand loyalty. Demonstrate your expertise in the field, and “lightly” educate your customers. Keep your company profile in [ … ]
The Spice(s) of Life
I recently started a new exercise regime, along with a new diet. Have you read some of the diets that are out there right now? I came across one that is based on chocolate cake! It begins with what they called “Prep Week”, and all you eat, for a straight week, is chocolate cake. Then [ … ]
You Don’t Sell In a Vacuum
The title is obvious, right? You don’t sell in a vacuum. You have to pay attention to what your customers want, what’s going on in society right now, and what the trends are. Of course you must pay attention to seasonal changes, holiday schedules, and change accordingly. You must watch your competition, and make sure [ … ]
You Don't Sell In a Vacuum
The title is obvious, right? You don’t sell in a vacuum. You have to pay attention to what your customers want, what’s going on in society right now, and what the trends are. Of course you must pay attention to seasonal changes, holiday schedules, and change accordingly. You must watch your competition, and make sure [ … ]
