Through research, we obtain insights into the market, provide a detailed marketing plan and identify the appropriate channels that are available to you to launch your product.
Launching a new product or service requires a complex understanding of your customers, your internal capabilities, and the overall market conditions. A great product can fail miserably if the timing of the product is wrong. An advertising company that simply puts forth whatever message is tasked to them, without taking the time to research into these key concepts is one that doesn’t understand ROI.
Predicting how potential customers will react to different design options is an important step in branding your business. Although names and slogans are important, many other subtle factors go into creating a response in your customers—a response they may not even realize they are having. Color is one of these factors, and it has a larger effect than many people realize.
People of all different ages and walks of life share fascinating similarities in the way they think about and react to certain things. Many different branches of psychology, science, economics, marketing, and advertising have set out to find and explain these commonalities.
If we were scientists, we would need to explain why these similarities occur, but as advertisers, we only need to know that they exist to benefit from them. Whether due to nature or nurture, colors evoke similar responses in many people while helping memories form and last. Applying this knowledge to your business can help you brand it in the most effective way.
Imagine not just using words to brand your business as trustworthy, exciting or fun, but finding the perfect color that encourages your customers to feel that message for themselves. Some studies suggest that color can increase brand recognition by 80 percent. Consider that signature Target shade of red that is splashed all over storefronts, displays and print ads in an almost comical way. This uniformity helps to link the many memories you have of the brand so that the second you spot an actor decked out in that signature hue, your mind is flooded with a multitude of Target messages.
The commercial doesn’t need to state that the stores are huge or even the name Target, seeing the color sends you those messages instantly. The former UPS slogan “What can brown do for you?” is another example of straight to the point color branding. Hearing that slogan on the radio conjured the image of the logo and the trucks in consumer’s minds, in essence recreating the experience of a print ad or commercial. So if colors are so important to your brand, how can you be sure to choose the right ones? This is where research comes into play.
At Davis, we focus on the research necessary to pull together solid marketing plans, in order to identify the appropriate messaging and delivery channels to reach your core audience, as well as to identify potential growth niche markets.
We synchronize all the moving parts of marketing communications to create a seamless, coordinated whole that fully brings the brand to life.
Websites are constantly changing, virtually living organisms. They need to be nourished by great content, and modified to meet the various demands of all of today’s different web-capable devices. So there’s a lot of web building going on, and plenty of optimization. It reminds me of a line from a particular baseball movie. Something about mowing down a cornfield, and erecting a ballfield…
Funny, I don’t remember that being the original quote. However, it seems as though it has become more true in regards to websites than the “If you build it, they will come” mantra that web developers back in the day used to believe. Simply building a site is no longer good enough. Constantly evolving the existing content, and adding new, dynamic content doesn’t cut it anymore. Now, you have to make it accessible to everyone, not just those sitting in front of a PC in a typical office environment, with a keyboard and mouse, waiting to engage with your site.
In no way is this mocking the need for strong ADA (Americans with Disabilities Act) compliance on websites; in fact, it is quite the opposite. ADA Compliance is more than just a standard to get in order to avoid penalties; it is imperative to provide your goods and services to everyone. As the internet is now the main way people research brands, services, and products, denying anyone access digitally is equal to building a 2 foot wall in front of your branch’s front door. Sure, the majority of your customers could step over it, but do you want to be “That Bank”?
We will discuss in this paper not only how to quickly assess your website for ADA compliance, but also discuss the additional benefits your website reaps beyond accessibility when programming for ADA. You will learn of a couple of free tools, how to use them, and how to judge your performance. We will show you how to quickly breeze through internal pages of your website, and spot the major faults. Lastly, we will provide some help on how to repair the errors yourself, and discuss options that exist to help keep your site accessible for all.
Complete this form to gain access to the whitepaper: