Businesses can no longer afford to ignore social media. We can help you maximize your online presence to build your brand, sell your product and stay current with the latest trends. Whether you need help creating a social media strategy from scratch or just need help monitoring your current accounts, our experienced team can handle it all—so you don’t have to worry what people are saying about you on social media or what your social media is saying about you.
Social media is not for the weak of heart or stomach. If as a business, you are afraid of ever offending anyone, then, unfortunately, you will most likely never have a strong social presence. That is because there is more to social media than just what you post. There’s also who follows your postings. Who agrees with your posts can somehow bring heat to your accounts. Then, there are the influencers. Someone you’ve never heard of who just-so-happens to have a half million followers on Instagram can decide to comment on your product or posting, and instantly you have 1000 new followers, of which 50 are trolls, looking to tear you down.
We cater our social media action towards the results you are willing to achieve. If you want a simple social calendar, with a listing of what to post on Twitter and Facebook every month, we can help you with that. If you want to target key influencers specific to your business vertical within a sociographic sphere of customers and build up brand awareness among a new demographic using powerful new relationships, we have you covered. It’s your story, Davis can help you tell it.
Websites are constantly changing, virtually living organisms. They need to be nourished by great content, and modified to meet the various demands of all of today’s different web-capable devices. So there’s a lot of web building going on, and plenty of optimization. It reminds me of a line from a particular baseball movie. Something about mowing down a cornfield, and erecting a ballfield…
Funny, I don’t remember that being the original quote. However, it seems as though it has become more true in regards to websites than the “If you build it, they will come” mantra that web developers back in the day used to believe. Simply building a site is no longer good enough. Constantly evolving the existing content, and adding new, dynamic content doesn’t cut it anymore. Now, you have to make it accessible to everyone, not just those sitting in front of a PC in a typical office environment, with a keyboard and mouse, waiting to engage with your site.
In no way is this mocking the need for strong ADA (Americans with Disabilities Act) compliance on websites; in fact, it is quite the opposite. ADA Compliance is more than just a standard to get in order to avoid penalties; it is imperative to provide your goods and services to everyone. As the internet is now the main way people research brands, services, and products, denying anyone access digitally is equal to building a 2 foot wall in front of your branch’s front door. Sure, the majority of your customers could step over it, but do you want to be “That Bank”?
We will discuss in this paper not only how to quickly assess your website for ADA compliance, but also discuss the additional benefits your website reaps beyond accessibility when programming for ADA. You will learn of a couple of free tools, how to use them, and how to judge your performance. We will show you how to quickly breeze through internal pages of your website, and spot the major faults. Lastly, we will provide some help on how to repair the errors yourself, and discuss options that exist to help keep your site accessible for all.
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