We focus on maximizing the benefits of digital marketing, using strategies that include strong landing pages, social media, SEO and advertising. Google AdWords, banner ads and other forms of PPC marketing are all in our wheelhouse.
At Davis Advertising, we focus on maximizing the benefits of digital marketing. We’ll work with you to develop a vision, goals and opportunities that include websites, social media, SEO and advertising. We begin this process by understanding your brand, timeline and specific concerns. We look to integrating your marketing across all platforms, and specifically how it all feeds back into your website. Beyond designing and building new websites, we work to maximize all of your online channels, whether organic or paid.
We then look at the digital channels we have available such as blogs, podcasts, Facebook, Twitter, mobile apps and user content, and work within your timeline to develop a concise strategy that engages and inspires your customer. Google AdWords, banner ads, and other forms of PPC digital advertising all fall into our wheelhouse in the Digital Strategy department.
Our Search Engine Optimization (SEO) services vary according to our clients’ unique needs. For some, it has been a simple tune-up, such as straightening out meta data, fixing page titles, exploring the alt tags associated with imagery, etc. For this level of SEO service, we refer to it as a checkup. A SEO check-up is not a permanent solution; it highlights areas of improvements, and it has a short term improvement. However, a check-up sets the stage for future SEO programs.
SEO tune-ups only do so much. Search engines are constantly looking for growth and activity on your website, and so Davis Advertising offers more complete packages that include adding content into your site, via blog services, as well as additional inbound and outbound links based on new content.
Websites are constantly changing, virtually living organisms. They need to be nourished by great content, and modified to meet the various demands of all of today’s different web-capable devices. So there’s a lot of web building going on, and plenty of optimization. It reminds me of a line from a particular baseball movie. Something about mowing down a cornfield, and erecting a ballfield…
Funny, I don’t remember that being the original quote. However, it seems as though it has become more true in regards to websites than the “If you build it, they will come” mantra that web developers back in the day used to believe. Simply building a site is no longer good enough. Constantly evolving the existing content, and adding new, dynamic content doesn’t cut it anymore. Now, you have to make it accessible to everyone, not just those sitting in front of a PC in a typical office environment, with a keyboard and mouse, waiting to engage with your site.
In no way is this mocking the need for strong ADA (Americans with Disabilities Act) compliance on websites; in fact, it is quite the opposite. ADA Compliance is more than just a standard to get in order to avoid penalties; it is imperative to provide your goods and services to everyone. As the internet is now the main way people research brands, services, and products, denying anyone access digitally is equal to building a 2 foot wall in front of your branch’s front door. Sure, the majority of your customers could step over it, but do you want to be “That Bank”?
We will discuss in this paper not only how to quickly assess your website for ADA compliance, but also discuss the additional benefits your website reaps beyond accessibility when programming for ADA. You will learn of a couple of free tools, how to use them, and how to judge your performance. We will show you how to quickly breeze through internal pages of your website, and spot the major faults. Lastly, we will provide some help on how to repair the errors yourself, and discuss options that exist to help keep your site accessible for all.
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