For most products being advertised, the typical sales cycle speeds right along. First, the consumer becomes aware of the product. They then evaluate alternative brands and consider buying the product. Then the consumer locates where to purchase it and pulls the trigger–pretty simple and not all that time consuming. Financial advertising, on the other hand, [ … ]

A few months ago, Davis Advertising was enlisted as the Agency of Record for Southwick’s Zoo—New England’s largest zoological experience, right here in Central Massachusetts. While we have a number of clients in the travel and tourism industry, this is the first time we’ve had a zoo as a client, and we could not be [ … ]

Time is of the essence—especially when it comes to work. But there never seems to be enough time in the day to get everything done, does there? Let’s face it: Many of us procrastinate or aren’t making proper use of our time, whether unintentionally or not. But the truth is, with a few simple strategies, [ … ]

Many advertising agencies would agree with Bill Gates’s 1996 assertion that crowned content as “king.” However, in reality, the declaration of content as king is vastly inaccurate. Let’s dig into this debate: Kings are automatically respected or feared. Kings speak, and people listen or risk penalty. Even the best content cannot, simply by existing, declare [ … ]

It’s the million-dollar question, and thanks to a friendly wager we initiated here at the Davis Advertising office, one smart and/or lucky winner will get to find out! Okay, so the bet isn’t for a million dollars. Actually, it’s $999,982 less than that. Yes, that is $18.

You need: A reliable method to reach a wide variety of customers. We have: The ability to present your company as a leader in its industry, expanding your customer base. At Davis Advertising, we understand that content creation is a major component to our clients’ success. And not just any content—content that’s expertly written and [ … ]

Let’s face it: Everyone finds themselves stressed out from time to time. But we at Davis Advertising have discovered a simple way to instantly improve your mood as well as the moods of those around you. The secret? Reminiscing on all the good things that have happened. In the advertising world, deadlines frequently creep up [ … ]

Site maintenance is more than simply adding new content. Although new content is definitely important for SEO purposes, there are many other updates that you need to consider when maintaining a website. New content won’t stop your site from being hacked. Many times, we use the word “Hacker” like there is some malicious person sitting [ … ]

Super Bowl Sunday: Whether you see it as a day to watch your favorite team in action (and subsequently yell at your TV) or an excuse to eat chicken wings and drink beer, there’s one thing we can all agree on: The commercials are the best part, amirite?! Okay, so this football-hating writer is slightly [ … ]