WordPress is one of the most popular web-publishing tools used today, with one out of every four new sites using it. From its origins as a blogging site, WordPress has turned into one of the best content management systems on the market. Davis Advertising uses WordPress as a go-to resource when designing and maintaining websites. [ … ]
The Challenges Of Project-Based Web Development
Project work is hard—not the actual work I have to put into it, but everything else about it. One of the biggest challenges I run into is determining what a project-based job should cost. Deciding how to estimate a website design and development can cause me to lose a few of the precious hairs I [ … ]
Website Design Trends Change. Are You Trendy?
If you are currently in the market for a new website, you should be familiar with the term “Responsive Design”. If you’re in the market for a new website, and you aren’t familiar with this term, stop reading this blog and call us right now. Not all sites need to be designed in a responsive [ … ]
How Will E-Commerce Work For Your Business?
Small businesses often face a hard question when it comes to their website: Are you going to sell online? E-commerce, the process through which you complete a sales transaction online instead of in a location, can be a daunting, stressful decision for many small businesses – especially since there are many different ways a company [ … ]
Landing Pages Versus Microsites
What’s the difference between a landing page and a microsite? About $3,000… I’ll be here all weekend folks, and don’t forget to tip your waiters.A landing page is a singular page that helps a client complete a call to action. It provides a limited amount of information on a very specific product or service, and [ … ]
Driving Through the Funnel – Landing Pages
We’ve made mention of building landing pages on several occasions. As a quick reminder, a landing page is simply a separate web page that customers are directed to in order to complete a contact form in exchange for additional information or savings. Today, we discuss the key factors that make landing pages successful, and how [ … ]
True Mobile Site Versus a Mobile Face-lift
I read a lot of marketing blogs, and recently, I’ve noticed a huge increase in something we’ve been talking about for awhile: Mobile Websites. All the stats point to people accessing websites on mobile more often than on desktops by 2013, and so the race is on to get your site redone. The research I’ve [ … ]
SEO, Reviews, QR Codes, and other terms that your marketing department likes.
Today’s free advice has to do with improving your search engine results. There’s a whole lot of things that go into how well your website is optimized for search engines, which is why there is a whole field of marketing devoted to helping your website achieve higher results. We’re going to focus on one piece [ … ]
