The growth of Davis Advertising is taking many forms: an expanding client list, a flowering of creativity and an explosion of web-based work to name a few. But perhaps the most interesting and exciting development is the amount of visual effects and animation, including 3D Animation, Motion Graphics, 3D Tracking and compositing, being produced at [ … ]
Davis’ Animators Put Your Brand In Motion
The growth of Davis Advertising is taking many forms: an expanding client list, a flowering of creativity and an explosion of web-based work to name a few. But perhaps the most interesting and exciting development is the amount of visual effects and animation, including 3D Animation, Motion Graphics, 3D Tracking and compositing, being produced at [ … ]
Animals In Advertising
As Davis Advertising gets ready for a commercial shoot this week that includes an animal (okay, one of us in animal costume), we’re reflecting on the widespread use of creatures in advertising. From the cartoon-animated to the computer-generated to the costumed and even the genuine, animals are selling everything from potato chips to insurance.
On- Camera Etiquette
It’s not as easy as it looks, folks. We admit our production team is pretty amazing, but talented as they are, they can’t perform miracles. A good majority of our clients produce video at some point, be it commercials for television or demonstration videos for their websites, etc, and a lot of our clients like [ … ]
How Pur, Hertz And Esurance Are Making Use Of Today’S Most Amiable Voices.
What do water, car rentals and car insurance all have in common? Wait. Hold that thought. What do Zach Braff (Garden State, Scrubs), Owen Wilson (Wedding Crashers, Night at the Museum, Midnight in Paris) and John Krasinski (The Office) all have in common? Well, all three are funny, charming and downright quirky. Actually, they are [ … ]
Media Buying Agencies Are Dead
According to an article in today’s Business Insider, the traditional media buying agency is dead. Okay, so maybe that’s an overstatement, but we are glad to hear that the tides are changing back to a customer centric point of view, driven by poignant creative direction and an emphasis on relationships. The savings that occur due [ … ]
Using YouTube for Increased Customer Service
This weekend, weather permitting, I am installing a floodlight on the top of my garage. It’s going to be one of the motion sensor type that will probably get set off 5 times a night by the stray cats in the neighborhood, but it’s what the wife wants, and she typically gets what she wants. [ … ]