Advertising is successful, hopefully due to the way that our brains work. Despite how different we all are, we react in strikingly similar and predictable ways to certain stimuli. These “automatic” reactions are integral to our survival, allowing us to focus our attention on important information while quickly dealing with the rest. Understanding these behavioral [ … ]
Advertising Trends To Watch For In 2013
In the ongoing quest to reach consumers where they are – and where their eyeballs are looking and ears are listening – companies might consider the following advertising developments. Our list of advertising trends to watch for in 2013 includes, like most lists of this nature, technological advances, but some old-school, non-screen-based methods are also [ … ]
Search Engine Optimization: The Key To A Successful Website
For businesses that depend on the internet for traffic and sales, nothing is more critical than optimizing the company website for search engines. These search engines are essentially organic (free) listings that play a large role in whether one’s website, and therefore one’s business, stays profitable in the beginning stages. The two most important factors [ … ]
Promotional Email Anatomy 101: Subject Lines
Whether you’re offering a deal or spreading the news about your latest product, there are countless reasons to master the art of the promotional email. But while promotional emails offer a low-cost and efficient way to communicate with consumers, they can be tricky. Given the amount of emails many individuals receive each day – especially [ … ]
Mobile Advertising on the Move
The advertising industry has undoubtedly seen a shift in recent years with the onslaught of online and social media marketing. And now, with the rise in smartphone use, more people are turning to their phones for online information and entertainment. According to PCMag.com, a study by Nielsen showed that about 44 percent of Americans own [ … ]
3 Ways to Create Engaging Newsletter Content
If you enjoy leisurely reading, you probably know what you like. From Pride and Prejudice to Vogue, Mark Twain to Men’s Health, there’s usually a specific genre, author or type of publication you can count on enjoying. So when your company sends out a newsletter, is it intriguing enough for readers – who may also be creatures of [ … ]
Designing for a World Gone Mobile
By Michael Kilmer With the recent influx of smartphone users, questions arise regarding how to design a website for all browsers. Do you design it as “flexible” so that it can fit on any screen? Do you develop a specific version for mobile phones? What about tablets? The answer may not be quite as cut [ … ]
How Will E-Commerce Work For Your Business?
Small businesses often face a hard question when it comes to their website: Are you going to sell online? E-commerce, the process through which you complete a sales transaction online instead of in a location, can be a daunting, stressful decision for many small businesses – especially since there are many different ways a company [ … ]
Landing Pages Versus Microsites
What’s the difference between a landing page and a microsite? About $3,000… I’ll be here all weekend folks, and don’t forget to tip your waiters.A landing page is a singular page that helps a client complete a call to action. It provides a limited amount of information on a very specific product or service, and [ … ]
The Power of Texting
Smartphone users hear a lot of different rings, beeps, blips, etc. There’s Facebook, Twitter, LinkedIn, personal email(s), work email(s), texts, picture messaging, chat clients, app alerts,the list goes on and on. And there’s phone calls, less we forget the prime use of the device… That means these wonderful devices are alerting the user a lot, [ … ]
How's your newsletter?
One aspect of marketing that has become more popular is either an email or printed newsletter, that is published monthly, bimonthly, quarterly, or annually. The goals of a newsletter are pretty straight forward: Create customer retention and brand loyalty. Demonstrate your expertise in the field, and “lightly” educate your customers. Keep your company profile in [ … ]
How’s your newsletter?
One aspect of marketing that has become more popular is either an email or printed newsletter, that is published monthly, bimonthly, quarterly, or annually. The goals of a newsletter are pretty straight forward: Create customer retention and brand loyalty. Demonstrate your expertise in the field, and “lightly” educate your customers. Keep your company profile in [ … ]
SEO, Reviews, QR Codes, and other terms that your marketing department likes.
Today’s free advice has to do with improving your search engine results. There’s a whole lot of things that go into how well your website is optimized for search engines, which is why there is a whole field of marketing devoted to helping your website achieve higher results. We’re going to focus on one piece [ … ]
