If “animation” came up in a word association game, most people would respond along the lines of “Finding Nemo” or “Doc McStuffins.” However, animation in the advertising realm can mean so much more than Marlin and Dory entertaining your four-year-old for two hours. Animated characters have traditionally been portrayed as sweet and harmless, but that [ … ]
Animated Ads—A ”You”nique Way to Reach Your Target Audience
If “animation” came up in a word association game, most people would respond along the lines of “Finding Nemo” or “Doc McStuffins.” However, animation in the advertising realm can mean so much more than Marlin and Dory entertaining your four-year-old for two hours. Animated characters have traditionally been portrayed as sweet and harmless, but that [ … ]
Spoken Articles: Text-To-Speech With A Human Touch
People are always on the go. Whether they’re driving, cooking, exercising or going about any number of other activities at any given time, their hands and eyes are too busy to read. Publishers are aware of this trend and have capitalized on the mobile audience market. Listeners now have at their fingertips a new and [ … ]
Making The Jingle: The Elements
In a previous blog, we discussed the intangible aspects that go into making a great jingle. Today we are expanding on that description of an exceptional jingle by pointing out the physical elements that one needs to include in the jingle’s final product. This will all be done using an example from our own portfolio [ … ]
Making The Jingle: The Concepts
“I’d like to buy the world a Coke.” Chances are, you have heard these lyrics before, or at least are aware of the tune’s melody. That is one reason why this theme is considered by many to be the best advertising jingle of all time. Merriam-Webster defines a jingle as a short song that is [ … ]
4 Key Questions You Need to Answer Before Launching a Mobile App
Smartphones are everywhere. At this point, you probably don’t need to be presented with just how many customers use smartphones, percentages of which smartphones are being used, or any other related stats. I can honestly say that I have more trouble naming people I know that DON’T have a smartphone than the other way around. [ … ]
Migrating to a New Platform
This goes out to all of the marketing people who have no control over their websites. Those who have to pick up a phone to change the wording on a page. Those who cannot add news articles without sending out emails to four or five different people. Those whose sites have sat dormant, unchanged for [ … ]
Color Correction Video
Sometimes, you can’t get the lighting right when shooting outside. There are deadlines that must be met, and the weather just doesn’t want to cooperate. When that happens, you’d better have a team of special effects people to correct the shot, or else you risk missing the creative. Here’s a quick example of a time [ … ]
Disappearing Coupons? Vanishing Messages? Sounds Like Fun!
You may have heard the recent news about a $3 billion offer that was refused by a small company Facebook was trying to buy. That company is the maker of the Snapchat app, available on Android and IOS. How is this news relevant to you? We’re here to help you establish if your brand can [ … ]
Electronic Commerce, Electronic Business, and all of its other names.
E-Commerce. ECommerce. e-Commerce. eCommerce. ecommerce. It doesn’t really matter how you spell it; if your company is selling products or services online, then your website is participating in it. Let’s hope you are doing it well, because the consequences of weak eCommerce design can be horrendous. First of all, there are different levels of eCommerce [ … ]
Research This: Davis Advertising Solves All Your Focus Group Needs
When it comes to running a focus group that will provide your company with critical information about its brand, products and services, Davis Advertising is the place to go. The information you gain here will help you improve your offerings, better meet your customers’ needs and attract new clientele. At Davis, your company’s growth is [ … ]
Davis’ Animators Put Your Brand In Motion
The growth of Davis Advertising is taking many forms: an expanding client list, a flowering of creativity and an explosion of web-based work to name a few. But perhaps the most interesting and exciting development is the amount of visual effects and animation, including 3D Animation, Motion Graphics, 3D Tracking and compositing, being produced at [ … ]
Davis' Animators Put Your Brand In Motion
The growth of Davis Advertising is taking many forms: an expanding client list, a flowering of creativity and an explosion of web-based work to name a few. But perhaps the most interesting and exciting development is the amount of visual effects and animation, including 3D Animation, Motion Graphics, 3D Tracking and compositing, being produced at [ … ]
Animals In Advertising
As Davis Advertising gets ready for a commercial shoot this week that includes an animal (okay, one of us in animal costume), we’re reflecting on the widespread use of creatures in advertising. From the cartoon-animated to the computer-generated to the costumed and even the genuine, animals are selling everything from potato chips to insurance.
Don't Fear The Mobile Coupon
Coupons date back to the late 1800s, when Asa Candler, a Coca-Cola partner, distributed handwritten tickets for free glasses of Cola in 1887. Clearly, it worked. Within 20 years, one in nine Americans had received a free Coke, and we all know what happened after that—we became addicted, the Coca-Cola company became an international success, [ … ]
Don’t Fear The Mobile Coupon
Coupons date back to the late 1800s, when Asa Candler, a Coca-Cola partner, distributed handwritten tickets for free glasses of Cola in 1887. Clearly, it worked. Within 20 years, one in nine Americans had received a free Coke, and we all know what happened after that—we became addicted, the Coca-Cola company became an international success, [ … ]
Help with Yelp
Business owners are renowned control freaks, and that’s often a good thing. After all, you want to know and, to a certain extent, manage each and every aspect of your business in order to ensure your vision is being met. Perhaps that’s why some business owners fear the “business directory” corner of social media; it’s [ … ]
The Debate Continues: The Pros and Cons of Telecommuting
When Marissa Mayer ended Yahoo’s work-from-home policy, a debate erupted in the media and in break rooms everywhere, questioning the merit of the decision. The magnitude of the ensuing uproar is due to the fact that she called into question issues that all workers deal with, not just those working at Yahoo: the very nature [ … ]
Mobile Ads That Work
We live in a connected age with a rapidly growing percentage of the population always online—carrying mini-computers with phone capabilities, do-it-all tablets and even “books” capable of browsing. A large percentage of time spent online can be considered passive shopping, or a precursor to active shopping. This can take the form of reading reviews of [ … ]
Did Seo Kill The Copywriting Star?
Call us egotistical, but we copywriters we like to think of ourselves as artists. As we weave words together to put products, companies and brands in the best light, we’re also hoping to entertain and inform along the way. It’s a challenge we relish. We love that moment when our words sound JUST RIGHT. And [ … ]
