Want to write the greatest print ad, radio spot, or TV commercial of all time? Well, there are two basic things you need to figure out before you craft your work of art: 1. What you want to say 2. How you want to say it While it may seem easy, deciding “What you want [ … ]
Making The Jingle: The Elements
In a previous blog, we discussed the intangible aspects that go into making a great jingle. Today we are expanding on that description of an exceptional jingle by pointing out the physical elements that one needs to include in the jingle’s final product. This will all be done using an example from our own portfolio [ … ]
Making The Jingle: The Concepts
“I’d like to buy the world a Coke.” Chances are, you have heard these lyrics before, or at least are aware of the tune’s melody. That is one reason why this theme is considered by many to be the best advertising jingle of all time. Merriam-Webster defines a jingle as a short song that is [ … ]
Marketing With Emotion: Tissue Box Marketing
For those who don’t know, there is a new movement afoot: “tissue box marketing,” whereby advertisements are placed on the side of tissue boxes, in the same way that “Missing” photos are placed on milk cartons. … And if you believe that, let me tell you about this wonderful bridge I have for sale on [ … ]
4 Key Questions You Need to Answer Before Launching a Mobile App
Smartphones are everywhere. At this point, you probably don’t need to be presented with just how many customers use smartphones, percentages of which smartphones are being used, or any other related stats. I can honestly say that I have more trouble naming people I know that DON’T have a smartphone than the other way around. [ … ]
Migrating to a New Platform
This goes out to all of the marketing people who have no control over their websites. Those who have to pick up a phone to change the wording on a page. Those who cannot add news articles without sending out emails to four or five different people. Those whose sites have sat dormant, unchanged for [ … ]
Electronic Commerce, Electronic Business, and all of its other names.
E-Commerce. ECommerce. e-Commerce. eCommerce. ecommerce. It doesn’t really matter how you spell it; if your company is selling products or services online, then your website is participating in it. Let’s hope you are doing it well, because the consequences of weak eCommerce design can be horrendous. First of all, there are different levels of eCommerce [ … ]
Research This: Davis Advertising Solves All Your Focus Group Needs
When it comes to running a focus group that will provide your company with critical information about its brand, products and services, Davis Advertising is the place to go. The information you gain here will help you improve your offerings, better meet your customers’ needs and attract new clientele. At Davis, your company’s growth is [ … ]
Don’t Fear The Mobile Coupon
Coupons date back to the late 1800s, when Asa Candler, a Coca-Cola partner, distributed handwritten tickets for free glasses of Cola in 1887. Clearly, it worked. Within 20 years, one in nine Americans had received a free Coke, and we all know what happened after that—we became addicted, the Coca-Cola company became an international success, [ … ]
Don't Fear The Mobile Coupon
Coupons date back to the late 1800s, when Asa Candler, a Coca-Cola partner, distributed handwritten tickets for free glasses of Cola in 1887. Clearly, it worked. Within 20 years, one in nine Americans had received a free Coke, and we all know what happened after that—we became addicted, the Coca-Cola company became an international success, [ … ]
Help with Yelp
Business owners are renowned control freaks, and that’s often a good thing. After all, you want to know and, to a certain extent, manage each and every aspect of your business in order to ensure your vision is being met. Perhaps that’s why some business owners fear the “business directory” corner of social media; it’s [ … ]
Did Seo Kill The Copywriting Star?
Call us egotistical, but we copywriters we like to think of ourselves as artists. As we weave words together to put products, companies and brands in the best light, we’re also hoping to entertain and inform along the way. It’s a challenge we relish. We love that moment when our words sound JUST RIGHT. And [ … ]
The Science And Psychology Behind Advertising
Advertising is successful, hopefully due to the way that our brains work. Despite how different we all are, we react in strikingly similar and predictable ways to certain stimuli. These “automatic” reactions are integral to our survival, allowing us to focus our attention on important information while quickly dealing with the rest. Understanding these behavioral [ … ]
Playing The Name Game
Deciding on a company name is one of the most important decisions a business owner or management team has to make. Ditto for brands, products and services. So how can you find that just-right word or phrase that tells consumers, We’re worth it. Come check us out? Simple is good Keeping it simple is almost [ … ]
Website Design Trends Change. Are You Trendy?
If you are currently in the market for a new website, you should be familiar with the term “Responsive Design”. If you’re in the market for a new website, and you aren’t familiar with this term, stop reading this blog and call us right now. Not all sites need to be designed in a responsive [ … ]
The best and the worst of holiday advertising
Holidays are inspiring, warm and full of wonder. But they are also stressful, frantic and let’s be honest here, a little wasteful. The same is also applicable to holiday advertising. There’s a plethora of holiday ads these days from the emotional to the outright crazy (think super bowl ads with a big white beard), but [ … ]
Copywriting: when the message gets lost in the buzz
“We’re committed to excellence.” Everyone from an airline company to a baby food company has used that phrase in their ads. But what exactly does it mean? Nothing, to be precise. Catch phrases and buzz words like “unique,” “innovators” and let’s not forget “state of the art,” are so overused in marketing and advertising that [ … ]
The Ad Factory – Part III – The Glue
It takes a village to raise an ad – a village of talent and expertise aided in no small part by Post-it Notes, a little bit of popcorn and a lot of passion. [This is the last in a series of blog posts featuring the agency’s various departments and how they function both independently and [ … ]
The Ad Factory Part II – The Creative, Art and Production Teams
Once a Davis account executive (The Ad Factory, Part I – The Account Executives) has a solid understanding of a client’s goals and expectations, the project is broadened to include any number of others in the company: creative team staff, art department designers, production department videographers or radio producers, the agency VPs and even the [ … ]
The Ad Factory
It takes a village to raise an ad – a village of talent and expertise aided in no small part by Post-it Notes, a little bit of popcorn and a lot of passion. [Over the next few weeks, the Davis blog will feature our various departments and how they function both independently and interdependently to [ … ]
