Unless your business exists under a rock, it has its own Facebook page. And if it has a Facebook, it is probable that you have a Twitter account for it, as well. But are you using the platforms correctly? And how else can you utilize the vast world of social media for marketing purposes?
So You’ve Sucked The Life Out Of Your Facebook Page?
Unless your business exists under a rock, it has its own Facebook page. And if it has a Facebook, it is probable that you have a Twitter account for it, as well. But are you using the platforms correctly? And how else can you utilize the vast world of social media for marketing purposes?
Customer Service Phrases That Put You On The Naughty List
In the spirit of the season, we wanted to talk a little bit about customer service during this time of year—everything from what you write on social media or say to customers over the phone, in email blasts and in person. The holidays can be stressful, and the wrong choice of words can make them [ … ]
Disappearing Coupons? Vanishing Messages? Sounds Like Fun!
You may have heard the recent news about a $3 billion offer that was refused by a small company Facebook was trying to buy. That company is the maker of the Snapchat app, available on Android and IOS. How is this news relevant to you? We’re here to help you establish if your brand can [ … ]
Help with Yelp
Business owners are renowned control freaks, and that’s often a good thing. After all, you want to know and, to a certain extent, manage each and every aspect of your business in order to ensure your vision is being met. Perhaps that’s why some business owners fear the “business directory” corner of social media; it’s [ … ]
Are You Pinteresting?
You’ve probably heard of Pinterest, the virtual cork board where users pin pictures of everything from their grandma’s classic chocolate chip cookie recipe to minimalist posters and shiny new convertibles. But Pinterest is more than a photo sharing social media pretty face. What started out as a beta test two years ago has grown into [ … ]
Almost a Billion Facebook Users. But Where Are the Users You Want?
Yes, 800 million users is impressive. It would be a mistake, however, to spend even more than a second fantasizing about those 800 million users as a whole – and even worse, how you’ll attract them (let’s face it, even Facebook’s own Facebook page falls about 740 million “likes” short). Because Facebook has become such [ … ]
Social Media Sparks A New Style Of Consumer Testimonials
Many of us use Facebook, Twitter and other social media channels to share our life experiences with our friends and followers. And since nothing is certain but death, taxes and the occasional bad customer service encounter, these channels are often a place for consumers to vent. Like an army of voices, we “like” and comment [ … ]
Melting Pot Policies: How Will Social Media Fare In The 2012 Olympic Games?
In 1936, the Berlin Olympics featured 2,500 radio broadcasts in 28 different languages. The 1964 Tokyo games marked the first live Olympic satellite broadcast. 1996 was the first time the Olympics had a website with news, photos and event results. In 2012, London will be home to the “first social Olympics.” The International Olympic Committee [ … ]
How important is People Talking About on Facebook?
On Facebook, I think everyone will agree that likes are good. The more likes, the better the potential to reach people. A goal of reaching a higher number of likes, or percentage growth of likes over a specific period of time, is a decent goal to have. Likes are a requirement on Facebook. If no [ … ]
Timelines for Business, Facebook Business Changes
In case you were overzealous on celebrating Leap Year, and missed the news on the many changes that are happening or have occurred on Facebook, we’re going to give you a brief summary, with some friendly advice. There’s a whole lot going on with the changes to business pages, and some of it can be [ … ]
Can You Sell on Facebook?
Gap, J.C. Penney, Nordstrom, GameStop are all national brands that opened a “Facebook Store” only to close it within a year, as reported by a Bloomberg report. The reason being seems to be that it wasn’t cost effective. The high development costs with low sales has led each of these large companies to determine that [ … ]
Social Media is Leading From the Middle
One of the more prominent leadership models you hear about recently is this concept of leading from the middle. This is usually compared to two other leadership strategies, such as leading from the rear, and leading from the front. From the rear is like being a general in a battlefield, shouting orders of what you [ … ]
8 in 10 Connect to Brands on Facebook
Edison Research and Arbitron found that 80% of US social network users preferred to connect with brands through Facebook. Twitter is tied with “Don’t know” for a very distant second place. We’ll revisit this data in a few months when we know more about Google+ and the effect it will have on the customer/brand relationship. [ … ]
Consumers Expect Something for "Like"
According to ExactTarget, 58% of Facebook likers expect both access to exclusive content, events or sales, and discounts or promotions through Facebook. Only 37% do not expect anything to happen. What does all of this data mean? In short, it means that the “If you build it, they will come” mentality only works in the [ … ]
Consumers Expect Something for “Like”
According to ExactTarget, 58% of Facebook likers expect both access to exclusive content, events or sales, and discounts or promotions through Facebook. Only 37% do not expect anything to happen. What does all of this data mean? In short, it means that the “If you build it, they will come” mentality only works in the [ … ]
Brand Pages come to Google+
As we’ve mentioned in the past, Google Plus is a wonderful new social media channel, that has attracted around 50 million people since it’s inception back in June. It came out of Beta, and became open to everyone in September. Until Monday, November 7th, only individual users were allowed, and businesses couldn’t form a page, [ … ]
SEO, Reviews, QR Codes, and other terms that your marketing department likes.
Today’s free advice has to do with improving your search engine results. There’s a whole lot of things that go into how well your website is optimized for search engines, which is why there is a whole field of marketing devoted to helping your website achieve higher results. We’re going to focus on one piece [ … ]
Business Social Media Policy (suggestions)
We’ve talked about social media business policy in the past, and how having a poorly written social media protocol can hinder your business. Today, we’ll be a little more specific on some of our recommendations. The main problem most company people have is a lack of understanding, which forces companies to rein in the creativity [ … ]
Are social media jobs dead?
Before answering the title question, take a moment and ask a second question: Is there a print ad specialist? Someone that knows everything about print ads? The question sounds silly, right? Because we know that print ads need first a creative influence, and then a good copywriter, and a great artist, to be effective. Next, [ … ]
