When businesses partner with a local nonprofit organization, it may be because the owner or employees have some sort of special connection to the cause. But let’s not be naïve, ladies and gentleman – many companies are taking advantage of a great PR opportunity by positioning their brand with efforts that warm our hearts. Regardless [ … ]
Social Media Sparks A New Style Of Consumer Testimonials
Many of us use Facebook, Twitter and other social media channels to share our life experiences with our friends and followers. And since nothing is certain but death, taxes and the occasional bad customer service encounter, these channels are often a place for consumers to vent. Like an army of voices, we “like” and comment [ … ]
