In case you haven’t heard, Apple made an announcement recently about some of its new products coming out in the next few months. Full disclosure: Apple is not our client. But we wish it was, because despite the great innovations and technological advances that Apple’s now-CEO Tim Cook divulged Tuesday, the company’s marketing department did [ … ]
Don't Fear The Mobile Coupon
Coupons date back to the late 1800s, when Asa Candler, a Coca-Cola partner, distributed handwritten tickets for free glasses of Cola in 1887. Clearly, it worked. Within 20 years, one in nine Americans had received a free Coke, and we all know what happened after that—we became addicted, the Coca-Cola company became an international success, [ … ]
Don’t Fear The Mobile Coupon
Coupons date back to the late 1800s, when Asa Candler, a Coca-Cola partner, distributed handwritten tickets for free glasses of Cola in 1887. Clearly, it worked. Within 20 years, one in nine Americans had received a free Coke, and we all know what happened after that—we became addicted, the Coca-Cola company became an international success, [ … ]
Mobile Ads That Work
We live in a connected age with a rapidly growing percentage of the population always online—carrying mini-computers with phone capabilities, do-it-all tablets and even “books” capable of browsing. A large percentage of time spent online can be considered passive shopping, or a precursor to active shopping. This can take the form of reading reviews of [ … ]
Mobile Advertising on the Move
The advertising industry has undoubtedly seen a shift in recent years with the onslaught of online and social media marketing. And now, with the rise in smartphone use, more people are turning to their phones for online information and entertainment. According to PCMag.com, a study by Nielsen showed that about 44 percent of Americans own [ … ]
Designing for a World Gone Mobile
By Michael Kilmer With the recent influx of smartphone users, questions arise regarding how to design a website for all browsers. Do you design it as “flexible” so that it can fit on any screen? Do you develop a specific version for mobile phones? What about tablets? The answer may not be quite as cut [ … ]
The Power of Texting
Smartphone users hear a lot of different rings, beeps, blips, etc. There’s Facebook, Twitter, LinkedIn, personal email(s), work email(s), texts, picture messaging, chat clients, app alerts,the list goes on and on. And there’s phone calls, less we forget the prime use of the device… That means these wonderful devices are alerting the user a lot, [ … ]
