A new year—time to start fresh, clean, and…green? You’ve likely heard that “going green,” or implementing certain on-the-job changes to facilitate a more eco-friendly workplace, can benefit your business. The verdict: It’s true! So what does it mean to “go green” exactly? Eco-friendly companies strive to present a positive impact on the environment and their [ … ]
The Big i-Nnouncement
In case you haven’t heard, Apple made an announcement recently about some of its new products coming out in the next few months. Full disclosure: Apple is not our client. But we wish it was, because despite the great innovations and technological advances that Apple’s now-CEO Tim Cook divulged Tuesday, the company’s marketing department did [ … ]
Every Ad Agency Could Use A Robin Williams
As we reach the one-week mark after the great actor/comedian’s tragic passing, we at Davis Advertising wanted to memorialize Robin Williams in the best way we know how—in writing, about advertising. Robin’s range of acting skills was eclipsed only by his range of vocal impressions and improvisation. The Academy Award winner also showed his range [ … ]
Davis Advertising’s Compilation Of Curdled Milk Appellations
If your city or town is anything like ours then frozen yogurt shops are popping up everywhere. Apparently, there was an intense need for curdled/frozen/sweetened/flavored milk across this great country of ours. Who knew? While we love a good cup of froyo as much as the next guy, what truly inspires us are the crazy [ … ]
Davis Advertising's Compilation Of Curdled Milk Appellations
If your city or town is anything like ours then frozen yogurt shops are popping up everywhere. Apparently, there was an intense need for curdled/frozen/sweetened/flavored milk across this great country of ours. Who knew? While we love a good cup of froyo as much as the next guy, what truly inspires us are the crazy [ … ]
Customer Service Phrases That Put You On The Naughty List
In the spirit of the season, we wanted to talk a little bit about customer service during this time of year—everything from what you write on social media or say to customers over the phone, in email blasts and in person. The holidays can be stressful, and the wrong choice of words can make them [ … ]
Here S/He Is, Mr/S. Davis Advertising
Davis Advertising’s staff is one creative, ambitious, well-educated, business savvy, experienced, arts/music/literature-loving, and community- and family-oriented bunch—and all the more so when you mash our DavisAd.com profiles into one. So without further ado, here we are, Mr/s. Davis Advertising: Artistic Sensibilities, Abilities and Training Mr/s. Davis Advertising loves art, pure and simple. S/he loves art [ … ]
Craigslist: Creative Inspiration For Copywriters
Could Craigslist be a source of inspiration for advertising copywriters? The writing on CL forms a genre all its own, with ads ranging from the purely straightforward to the ridiculous, outrageous, hilarious, desperate and self-indulgent. Say what you want about this online classifieds site, but many of the postings are nothing short of creative genius.
How the Big East Conference Got Its Name
Countless articles and video tributes have been produced recently about the history of the Big East conference, now that the conference has lost many of its original schools and will soon be renamed. One nugget, however, caught our eye. In the Alexander Wolff article published in Sports Illustrated, “Pearl, In the Lane, With the Kiss,” [ … ]
Davis Advertising And
No one named Frodo was involved (neither was there a Sam, a Pippin, a Merry or a Fatty) and it didn’t take place in Middle Earth (rather, a short journey from our Grafton Street headquarters to a humble intersection in Shrewsbury sufficed). Nonetheless, our own Fellowship of the Ring did involve a meaningful quest to [ … ]
The New Year’s Resolution “Make-Your-Own Ad” Campaign
The research shows it. So will the look on people’s faces just a few short weeks from now. But it’s nothing you haven’t heard before. News flash: New Year’s resolutions are difficult to keep. Studies have demonstrated that one third of resolutions are out the window by the end of January and, by July, half [ … ]
The best and the worst of holiday advertising
Holidays are inspiring, warm and full of wonder. But they are also stressful, frantic and let’s be honest here, a little wasteful. The same is also applicable to holiday advertising. There’s a plethora of holiday ads these days from the emotional to the outright crazy (think super bowl ads with a big white beard), but [ … ]
What type of gifter are you?
The Holiday season can be stressful, especially since your gifting abilities are put to the test. Here is a list of some of the most common ‘gifting personalities’ that we all see during the holiday season. We’ve even created a little video to give you a lazy way out from reading the rest of the [ … ]
Worcester Academy’s International Students
As a school rich in tradition and focused on excellence, Worcester Academy is known as a premiere learning institution. The knowledge and experience that the students receive prepare them for college and life in the future. Worcester Academy pulls from a pool of local, national and international students who strive to make a positive impact [ … ]
Worcester Academy's International Students
As a school rich in tradition and focused on excellence, Worcester Academy is known as a premiere learning institution. The knowledge and experience that the students receive prepare them for college and life in the future. Worcester Academy pulls from a pool of local, national and international students who strive to make a positive impact [ … ]
