If “animation” came up in a word association game, most people would respond along the lines of “Finding Nemo” or “Doc McStuffins.” However, animation in the advertising realm can mean so much more than Marlin and Dory entertaining your four-year-old for two hours. Animated characters have traditionally been portrayed as sweet and harmless, but that [ … ]
Animated Ads—A ”You”nique Way to Reach Your Target Audience
If “animation” came up in a word association game, most people would respond along the lines of “Finding Nemo” or “Doc McStuffins.” However, animation in the advertising realm can mean so much more than Marlin and Dory entertaining your four-year-old for two hours. Animated characters have traditionally been portrayed as sweet and harmless, but that [ … ]
Spoken Articles: Text-To-Speech With A Human Touch
People are always on the go. Whether they’re driving, cooking, exercising or going about any number of other activities at any given time, their hands and eyes are too busy to read. Publishers are aware of this trend and have capitalized on the mobile audience market. Listeners now have at their fingertips a new and [ … ]
How To Write A Great Ad
Want to write the greatest print ad, radio spot, or TV commercial of all time? Well, there are two basic things you need to figure out before you craft your work of art: 1. What you want to say 2. How you want to say it While it may seem easy, deciding “What you want [ … ]
Making The Jingle: The Elements
In a previous blog, we discussed the intangible aspects that go into making a great jingle. Today we are expanding on that description of an exceptional jingle by pointing out the physical elements that one needs to include in the jingle’s final product. This will all be done using an example from our own portfolio [ … ]
Making The Jingle: The Concepts
“I’d like to buy the world a Coke.” Chances are, you have heard these lyrics before, or at least are aware of the tune’s melody. That is one reason why this theme is considered by many to be the best advertising jingle of all time. Merriam-Webster defines a jingle as a short song that is [ … ]
Davis Advertising’s Compilation Of Curdled Milk Appellations
If your city or town is anything like ours then frozen yogurt shops are popping up everywhere. Apparently, there was an intense need for curdled/frozen/sweetened/flavored milk across this great country of ours. Who knew? While we love a good cup of froyo as much as the next guy, what truly inspires us are the crazy [ … ]
Davis Advertising's Compilation Of Curdled Milk Appellations
If your city or town is anything like ours then frozen yogurt shops are popping up everywhere. Apparently, there was an intense need for curdled/frozen/sweetened/flavored milk across this great country of ours. Who knew? While we love a good cup of froyo as much as the next guy, what truly inspires us are the crazy [ … ]
Proofreading: The Unsung Hero Of Advertising And Marketing
It’s the set-up man coming out of the bullpen, forever in the shadow of the closer. It’s the music producer, always standing behind the pop star. It’s the ultimate unsung hero of advertising. It’s proofreading, a process that is rarely acknowledged for all the good it does but always blamed when something goes wrong.
Davis Produced Billboards Fit The Bill
Billboard advertising presents a unique opportunity to reach tens of thousands of consumers on a daily basis and Davis Advertising has been expertly producing billboard copy and artwork for decades, with several stunning examples coming out of the agency in recent months. What makes a great billboard? • It grabs attention with short headlines and [ … ]
Craigslist: Creative Inspiration For Copywriters
Could Craigslist be a source of inspiration for advertising copywriters? The writing on CL forms a genre all its own, with ads ranging from the purely straightforward to the ridiculous, outrageous, hilarious, desperate and self-indulgent. Say what you want about this online classifieds site, but many of the postings are nothing short of creative genius.
Iconic Slogans Through The Years
Over the years certain iconic slogans have had a way of remaining in the public consciousness. Some are so successful that they continue to influence our behavior or thinking no matter how long ago they were in active use. Here are a few that come to mind, along with some thoughts on if, and how, [ … ]
Did Seo Kill The Copywriting Star?
Call us egotistical, but we copywriters we like to think of ourselves as artists. As we weave words together to put products, companies and brands in the best light, we’re also hoping to entertain and inform along the way. It’s a challenge we relish. We love that moment when our words sound JUST RIGHT. And [ … ]
The Colors Of Success: How To Choose The Right Hues For Your Brand
Predicting how potential customers will react to different design options is an important step in branding your business. Although names and slogans are important, many other subtle factors go into creating a response in your customers—a response they may not even realize they are having. Color is one of these factors, and it has a [ … ]
Making Radio Ads That Sing
Radio advertising is an art unto its own, one that requires a special attention to detail. Since advertisers are only dealing with a listening – and not a viewing – audience, there are ways to appeal to that sense and even heighten it while sparking listeners’ imagination. By recognizing what radio can and cannot do, [ … ]
Playing The Name Game
Deciding on a company name is one of the most important decisions a business owner or management team has to make. Ditto for brands, products and services. So how can you find that just-right word or phrase that tells consumers, We’re worth it. Come check us out? Simple is good Keeping it simple is almost [ … ]
Advertising Trends To Watch For In 2013
In the ongoing quest to reach consumers where they are – and where their eyeballs are looking and ears are listening – companies might consider the following advertising developments. Our list of advertising trends to watch for in 2013 includes, like most lists of this nature, technological advances, but some old-school, non-screen-based methods are also [ … ]
Small Ad Space, Big Results
Taking control of ad space is like moving into a new home. Sometimes new residents have a large house to work with, a building that delivers so much square footage that interior designers and decorators drool; other times people are moving into a studio apartment, one with hardly any space beyond the bed and kitchenette. [ … ]
