We live in a competitive environment. Survival of the fittest does not just apply to civilization. Your brand needs to be a finely tuned machine to remain at the top of the corporate food chain. Is your business a hypothetical house cat? Then maybe you need a kick in the tush to increase your market [ … ]
Don’t Be Your Own Worst Enemy
We live in a competitive environment. Survival of the fittest does not just apply to civilization. Your brand needs to be a finely tuned machine to remain at the top of the corporate food chain. Is your business a hypothetical house cat? Then maybe you need a kick in the tush to increase your market [ … ]
How To Write A Great Ad
Want to write the greatest print ad, radio spot, or TV commercial of all time? Well, there are two basic things you need to figure out before you craft your work of art: 1. What you want to say 2. How you want to say it While it may seem easy, deciding “What you want [ … ]
Making The Jingle: The Elements
In a previous blog, we discussed the intangible aspects that go into making a great jingle. Today we are expanding on that description of an exceptional jingle by pointing out the physical elements that one needs to include in the jingle’s final product. This will all be done using an example from our own portfolio [ … ]
Making The Jingle: The Concepts
“I’d like to buy the world a Coke.” Chances are, you have heard these lyrics before, or at least are aware of the tune’s melody. That is one reason why this theme is considered by many to be the best advertising jingle of all time. Merriam-Webster defines a jingle as a short song that is [ … ]
Davis’ Animators Put Your Brand In Motion
The growth of Davis Advertising is taking many forms: an expanding client list, a flowering of creativity and an explosion of web-based work to name a few. But perhaps the most interesting and exciting development is the amount of visual effects and animation, including 3D Animation, Motion Graphics, 3D Tracking and compositing, being produced at [ … ]
Davis' Animators Put Your Brand In Motion
The growth of Davis Advertising is taking many forms: an expanding client list, a flowering of creativity and an explosion of web-based work to name a few. But perhaps the most interesting and exciting development is the amount of visual effects and animation, including 3D Animation, Motion Graphics, 3D Tracking and compositing, being produced at [ … ]
Iconic Slogans Through The Years
Over the years certain iconic slogans have had a way of remaining in the public consciousness. Some are so successful that they continue to influence our behavior or thinking no matter how long ago they were in active use. Here are a few that come to mind, along with some thoughts on if, and how, [ … ]
The Colors Of Success: How To Choose The Right Hues For Your Brand
Predicting how potential customers will react to different design options is an important step in branding your business. Although names and slogans are important, many other subtle factors go into creating a response in your customers—a response they may not even realize they are having. Color is one of these factors, and it has a [ … ]
The Science And Psychology Behind Advertising
Advertising is successful, hopefully due to the way that our brains work. Despite how different we all are, we react in strikingly similar and predictable ways to certain stimuli. These “automatic” reactions are integral to our survival, allowing us to focus our attention on important information while quickly dealing with the rest. Understanding these behavioral [ … ]
Playing The Name Game
Deciding on a company name is one of the most important decisions a business owner or management team has to make. Ditto for brands, products and services. So how can you find that just-right word or phrase that tells consumers, We’re worth it. Come check us out? Simple is good Keeping it simple is almost [ … ]
Create an Identity, Not an Ad
As humans, we are wired to attach meaning and identity to everything. It’s in our tribal nature, from what we wear to what kind of coffee we get. Find a person drinking Starbucks and a person drinking Dunkin’s, and ask them both, at the same time, which is better. Then sit back and watch the [ … ]
Words that Sell – and Repel
When you hear the word “cheap” associated with a product or service, is your reaction a)”Wow, this must be a good deal!” or b)”Wow, this must be a piece of junk!”? When you hear the word “economical,” is your reaction one of the aforementioned options? Or perhaps something not so…definitive? Throughout advertising history, words like [ … ]
