Westfield-based Lamson has chosen to partner with Davis Advertising for the brand’s digital marketing needs to drive its ecommerce. Davis Advertising produced two 30-second commercial spots for the kitchen tools and cutlery manufacturer earlier this year, and helped Lamson to negotiate the media buy. As a result of the success of these spots, as well as Davis’ strategy input for Lamson’s organic digital presence, Lamson has tasked Davis Advertising with developing the strategy and content for the brand’s e-blasts and social media (both native and paid content).
