As the agency of record for East Cambridge Savings Bank, Davis Advertising has launched a broadcast branding campaign to promote the Bank’s consumer and commercial banking products and services. This is the first broadcast campaign for East Cambridge Savings Bank and includes 30-second television commercials as well as complementary 30-second radio commercials. Davis Advertising not only created the concepts, wrote the scripts and produced the television and radio commercials; the agency also helped the Bank to put together a media plan and negotiate the media buy.
