Security Engineered Machinery (SEM) has partnered with Davis Advertising for the agency’s business-to-business video capabilities to produce a series of videos explaining the features and benefits of its data-destruction machinery. The videos will be used in trade shows and as a sales tool for marketing to both the federal sector as well as to commercial corporations who need to be able to destroy hard drives with confidential data without having to outsource a third party vendor. Davis Advertising was tasked with and succeeded in creating videos that not only inform, but are interesting and appealing to watch.