Davis Advertising has been chosen by nonprofit outdoor environmental education organization Nature’s Classroom to develop and launch a complete digital marketing campaign for the program. The New England based organization has tasked Davis Advertising with developing, launching and monitoring a two-pronged campaign to promote its program and learning benefits to parents and to schools. Using various geo-targeting techniques, including geo-fencing, Davis Advertising will target specific school districts with the aim to increase awareness of and enrollment for Nature’s Classroom. As a secondary objective, the campaign aims to get both teachers and parents excited about this unique outdoor learning opportunity for children grades six through eight.
