NonProfit

With the right branding, your message can spread further than ever before. Whether you want to increase awareness about your mission or are looking for new donors, volunteers or customers, Davis Advertising has the tools, experience and expertise to help you reach your goals.

We take care of everything—from market research to content development and digital design—so you can focus on the important work you do. And our in-house capabilities make us a one-stop shop, so we can meet all your needs today and far into the future. Working with just one agency brings time savings, simplicity and consistent branding to your nonprofit, and that is truly priceless.

Davis Advertising. We want to help you help others.

Healthcare & Wellness

Davis Advertising can breathe new life into your business by refining your branding, enhancing your online presence and designing targeted marketing materials across a variety of media channels. Our experience in a variety of healthcare-related fields gives us insight to design the ideal messaging to attract new attention to your business and it retain its current customers and patients.

We have the skilled professionals, equipment and cutting-edge technology to expertly handle all your current and future needs in house, including a web development crew, video production studio, focus group facility and public relations team, just to name a few.

Davis Advertising. Strengthening your marketing efforts.

Travel & Leisure

Maximizing awareness is good. Increasing desire is better. When it comes to entertainment and travel, the advertising message needs to reach consumers and remind them of that craving.

To do so, Davis Advertising researches and provides insights into your customer base, learning how to find and attract them. Then, with creativity and technical fluency across every platform, we incite interaction between those consumers and your brand.

Davis Advertising. Encouraging fun times to be had by all.

Franchise & Food

There’s no “copy and paste” shortcut to maintaining brand messaging from one location to another, which is why franchise marketing requires experience, fresh thinking, and exceptional persistence.

How does a new franchise ignite growth? How does an established franchise avoid plateaus and continue expansion? How do you re-arrange the value proposition of your products or services? These are the kinds of questions that our franchise clients have asked us, and we have the skills and expertise to answer them.

Davis Advertising has the savvy and creativity to develop winning branding and the attention to detail that ensures success across locations and regions. Whether swapping out radio and video tags for multiple locations, working with ownership groups or managing nationwide and/or local media buys, we’re the franchise partner you need.

Retail & Automotive

Retail is all about creating a connection with consumers through emotion. We take the time to understand what drives your consumers and determine their wants and needs. We then fine-tune your message so that it speaks to your customers in the most engaging way—driving emotion and driving sales.

While retail may be the single industry most impacted by the internet, automotive is not too far behind. With the increase in customer research tools and easy communication with multiple retailers, automotive dealers have had to make significant adjustments to the sales process. We’ve helped many dealerships and dealer groups align their messaging to the new world of automotive sales, and we’re waiting to help you, as well.

Davis Advertising. Let’s start moving people, and then moving some products!

Business to Business

The B2B sales process requires a special emphasis on creating lasting relationships. Davis Advertising takes the time to learn about your unique customer journey and sales cycle and discover the best way to increase conversion rates. With powerful analytics—including our own Davis ROI Dashboard—we constantly monitor campaigns to improve creative and increase ROI. At Davis, we strive to become more than just a vendor, but a business partner, as well.

Davis Advertising. We’re a business. You’re a business. Let’s do business together.

Higher Education

Decades of educational marketing and advertising experience are just the beginning of what makes Davis Advertising an effective partner for your institution. We are constantly refining the strategies, tactics, and messages to stay ahead of changes in secondary and higher education.

Using extensive research and analytics, we customize branding and creative to your institution’s specific needs, enhancing your school’s reputation and increasing its enrollment. Davis Advertising. The intelligent choice for educational institutions.

Traditional Students vs. Nontraditional Students

Marketing to and recruiting nontraditional students is very different than for your traditional college students. Whereas traditional college students tend to be free from many of life’s responsibilities, non-traditional students typically have full-time jobs, families and financial obligations. For this reason, colleges need to use a different set of tools in order to attract students in this demographic.

The reasons why nontraditional students would enroll in your institution are different from the reasons that traditional students enroll. Non-traditional students look for benefits such as ease of transfer, flexibility of programs, adult services, affordability, and military friendliness.

All things being equal, nontraditional students want an education that is flexible, convenient and cost-effective for them. Your institution needs to demonstrate its ability to meet the needs of these non-traditional students; but most importantly, your institution needs to follow through with the promises that it makes to prospective students, regardless of whether or not they’re traditional or nontraditional students.

Financial

Every year, we bring home another box of trophies from financial marketing award shows. While recognition is nice, we prefer to know that our advertising is having a positive effect on driving business for our clients.

At Davis, we have a lot of experience when it comes to financial marketing and advertising. Other agencies are only specialized in certain areas. They are usually restricted to digital marketing, branding, or traditional media buys. In contrast, we utilize all marketing tools, both traditional and digital. The result is a synchronized marketing approach that applies integrated marketing communications to tell the whole story across multiple channels.

For most financial institutions, we understand that increasing their “wallet share” is one of the most common, and cost effective goals to pursue. For newer institutions, it’s all about building a customer base, establishing brand awareness, and penetrating the market. Other times, two community banks decide that they should combine their resources and form an entirely new institution. For these clients, navigating the merger between the two and launching the new business are daunting tasks – and Davis Advertising makes all the difference.

Whether your financial institution is interested in increasing its wallet share, attracting new customers, increasing brand awareness, or differentiating yourself in the market – Davis Advertising can help you achieve your goals.