Objective
Creating new campaigns starring Celtics player Isaiah Thomas.
Insight
The success of this partnership and ensuing campaign was dependent on strategic use of the allotted time with the talent.
Services
- Television/Pre-Roll
- POP Displays
- Radio
- Social Media
- Web
Results
In just 1.5 hours, we recorded enough radio, photo and video footage to use across multiple campaigns.
Problem
Honey Dew needed help managing its new partnership with Celtics player, Isaiah Thomas, to make the best use of the time he was available. We were also tasked with creating content that could be used over a wide range of media—for current campaigns and future products.
Television Commercial
Results
By strategically mapping out every minute of our time with the talent, we were able to take photos, record audio and shoot video footage for two product campaigns in just 90 minutes. We also created a library of video clips featuring Isaiah Thomas that can be used to promote new Honey Dew products in the future.
Radio
Point-of-Purchase Advertising
Behind the Scenes with Isaiah Thomas
