It’s been a busy month for client Expo Management Group, the organizer of the Worcester Auto Show, Worcester Boat Show, Worcester RV & Camping Show and the Worcester Home Show. Davis Advertising developed a new media mix for Expo Management, including TV and radio spots, to promote all four shows separately. Davis not only concepted and produced the video and radio spots, but also helped negotiate the media buy. The broadcast campaigns were a success; reports showed an increase in awareness as well as foot traffic to the shows.
