Davis Advertising’s staff is one creative, ambitious, well-educated, business savvy, experienced, arts/music/literature-loving, and community- and family-oriented bunch—and all the more so when you mash our DavisAd.com profiles into one. So without further ado, here we are, Mr/s. Davis Advertising: Artistic Sensibilities, Abilities and Training Mr/s. Davis Advertising loves art, pure and simple. S/he loves art [ … ]
Davis' Animators Put Your Brand In Motion
The growth of Davis Advertising is taking many forms: an expanding client list, a flowering of creativity and an explosion of web-based work to name a few. But perhaps the most interesting and exciting development is the amount of visual effects and animation, including 3D Animation, Motion Graphics, 3D Tracking and compositing, being produced at [ … ]
Davis’ Animators Put Your Brand In Motion
The growth of Davis Advertising is taking many forms: an expanding client list, a flowering of creativity and an explosion of web-based work to name a few. But perhaps the most interesting and exciting development is the amount of visual effects and animation, including 3D Animation, Motion Graphics, 3D Tracking and compositing, being produced at [ … ]
Animals In Advertising
As Davis Advertising gets ready for a commercial shoot this week that includes an animal (okay, one of us in animal costume), we’re reflecting on the widespread use of creatures in advertising. From the cartoon-animated to the computer-generated to the costumed and even the genuine, animals are selling everything from potato chips to insurance.
Don't Fear The Mobile Coupon
Coupons date back to the late 1800s, when Asa Candler, a Coca-Cola partner, distributed handwritten tickets for free glasses of Cola in 1887. Clearly, it worked. Within 20 years, one in nine Americans had received a free Coke, and we all know what happened after that—we became addicted, the Coca-Cola company became an international success, [ … ]
Don’t Fear The Mobile Coupon
Coupons date back to the late 1800s, when Asa Candler, a Coca-Cola partner, distributed handwritten tickets for free glasses of Cola in 1887. Clearly, it worked. Within 20 years, one in nine Americans had received a free Coke, and we all know what happened after that—we became addicted, the Coca-Cola company became an international success, [ … ]
Craigslist: Creative Inspiration For Copywriters
Could Craigslist be a source of inspiration for advertising copywriters? The writing on CL forms a genre all its own, with ads ranging from the purely straightforward to the ridiculous, outrageous, hilarious, desperate and self-indulgent. Say what you want about this online classifieds site, but many of the postings are nothing short of creative genius.
Help with Yelp
Business owners are renowned control freaks, and that’s often a good thing. After all, you want to know and, to a certain extent, manage each and every aspect of your business in order to ensure your vision is being met. Perhaps that’s why some business owners fear the “business directory” corner of social media; it’s [ … ]
The Debate Continues: The Pros and Cons of Telecommuting
When Marissa Mayer ended Yahoo’s work-from-home policy, a debate erupted in the media and in break rooms everywhere, questioning the merit of the decision. The magnitude of the ensuing uproar is due to the fact that she called into question issues that all workers deal with, not just those working at Yahoo: the very nature [ … ]
How the Big East Conference Got Its Name
Countless articles and video tributes have been produced recently about the history of the Big East conference, now that the conference has lost many of its original schools and will soon be renamed. One nugget, however, caught our eye. In the Alexander Wolff article published in Sports Illustrated, “Pearl, In the Lane, With the Kiss,” [ … ]
Mobile Ads That Work
We live in a connected age with a rapidly growing percentage of the population always online—carrying mini-computers with phone capabilities, do-it-all tablets and even “books” capable of browsing. A large percentage of time spent online can be considered passive shopping, or a precursor to active shopping. This can take the form of reading reviews of [ … ]
Iconic Slogans Through The Years
Over the years certain iconic slogans have had a way of remaining in the public consciousness. Some are so successful that they continue to influence our behavior or thinking no matter how long ago they were in active use. Here are a few that come to mind, along with some thoughts on if, and how, [ … ]
Did Seo Kill The Copywriting Star?
Call us egotistical, but we copywriters we like to think of ourselves as artists. As we weave words together to put products, companies and brands in the best light, we’re also hoping to entertain and inform along the way. It’s a challenge we relish. We love that moment when our words sound JUST RIGHT. And [ … ]
The Colors Of Success: How To Choose The Right Hues For Your Brand
Predicting how potential customers will react to different design options is an important step in branding your business. Although names and slogans are important, many other subtle factors go into creating a response in your customers—a response they may not even realize they are having. Color is one of these factors, and it has a [ … ]
Making Radio Ads That Sing
Radio advertising is an art unto its own, one that requires a special attention to detail. Since advertisers are only dealing with a listening – and not a viewing – audience, there are ways to appeal to that sense and even heighten it while sparking listeners’ imagination. By recognizing what radio can and cannot do, [ … ]
The Science And Psychology Behind Advertising
Advertising is successful, hopefully due to the way that our brains work. Despite how different we all are, we react in strikingly similar and predictable ways to certain stimuli. These “automatic” reactions are integral to our survival, allowing us to focus our attention on important information while quickly dealing with the rest. Understanding these behavioral [ … ]
Playing The Name Game
Deciding on a company name is one of the most important decisions a business owner or management team has to make. Ditto for brands, products and services. So how can you find that just-right word or phrase that tells consumers, We’re worth it. Come check us out? Simple is good Keeping it simple is almost [ … ]
Davis Advertising And
No one named Frodo was involved (neither was there a Sam, a Pippin, a Merry or a Fatty) and it didn’t take place in Middle Earth (rather, a short journey from our Grafton Street headquarters to a humble intersection in Shrewsbury sufficed). Nonetheless, our own Fellowship of the Ring did involve a meaningful quest to [ … ]
Advertising Trends To Watch For In 2013
In the ongoing quest to reach consumers where they are – and where their eyeballs are looking and ears are listening – companies might consider the following advertising developments. Our list of advertising trends to watch for in 2013 includes, like most lists of this nature, technological advances, but some old-school, non-screen-based methods are also [ … ]
Search Engine Optimization: The Key To A Successful Website
For businesses that depend on the internet for traffic and sales, nothing is more critical than optimizing the company website for search engines. These search engines are essentially organic (free) listings that play a large role in whether one’s website, and therefore one’s business, stays profitable in the beginning stages. The two most important factors [ … ]
