If “animation” came up in a word association game, most people would respond along the lines of “Finding Nemo” or “Doc McStuffins.” However, animation in the advertising realm can mean so much more than Marlin and Dory entertaining your four-year-old for two hours. Animated characters have traditionally been portrayed as sweet and harmless, but that [ … ]
Animated Ads—A "You"nique Way to Reach Your Target Audience
If “animation” came up in a word association game, most people would respond along the lines of “Finding Nemo” or “Doc McStuffins.” However, animation in the advertising realm can mean so much more than Marlin and Dory entertaining your four-year-old for two hours. Animated characters have traditionally been portrayed as sweet and harmless, but that [ … ]
Spoken Articles: Text-To-Speech With A Human Touch
People are always on the go. Whether they’re driving, cooking, exercising or going about any number of other activities at any given time, their hands and eyes are too busy to read. Publishers are aware of this trend and have capitalized on the mobile audience market. Listeners now have at their fingertips a new and [ … ]
Don’t Be Your Own Worst Enemy
We live in a competitive environment. Survival of the fittest does not just apply to civilization. Your brand needs to be a finely tuned machine to remain at the top of the corporate food chain. Is your business a hypothetical house cat? Then maybe you need a kick in the tush to increase your market [ … ]
Don't Be Your Own Worst Enemy
We live in a competitive environment. Survival of the fittest does not just apply to civilization. Your brand needs to be a finely tuned machine to remain at the top of the corporate food chain. Is your business a hypothetical house cat? Then maybe you need a kick in the tush to increase your market [ … ]
How To Write A Great Ad
Want to write the greatest print ad, radio spot, or TV commercial of all time? Well, there are two basic things you need to figure out before you craft your work of art: 1. What you want to say 2. How you want to say it While it may seem easy, deciding “What you want [ … ]
Making The Jingle: The Elements
In a previous blog, we discussed the intangible aspects that go into making a great jingle. Today we are expanding on that description of an exceptional jingle by pointing out the physical elements that one needs to include in the jingle’s final product. This will all be done using an example from our own portfolio [ … ]
Making The Jingle: The Concepts
“I’d like to buy the world a Coke.” Chances are, you have heard these lyrics before, or at least are aware of the tune’s melody. That is one reason why this theme is considered by many to be the best advertising jingle of all time. Merriam-Webster defines a jingle as a short song that is [ … ]
Davis Advertising's Compilation Of Curdled Milk Appellations
If your city or town is anything like ours then frozen yogurt shops are popping up everywhere. Apparently, there was an intense need for curdled/frozen/sweetened/flavored milk across this great country of ours. Who knew? While we love a good cup of froyo as much as the next guy, what truly inspires us are the crazy [ … ]
Davis Advertising’s Compilation Of Curdled Milk Appellations
If your city or town is anything like ours then frozen yogurt shops are popping up everywhere. Apparently, there was an intense need for curdled/frozen/sweetened/flavored milk across this great country of ours. Who knew? While we love a good cup of froyo as much as the next guy, what truly inspires us are the crazy [ … ]
Marketing With Emotion: Tissue Box Marketing
For those who don’t know, there is a new movement afoot: “tissue box marketing,” whereby advertisements are placed on the side of tissue boxes, in the same way that “Missing” photos are placed on milk cartons. … And if you believe that, let me tell you about this wonderful bridge I have for sale on [ … ]
4 Key Questions You Need to Answer Before Launching a Mobile App
Smartphones are everywhere. At this point, you probably don’t need to be presented with just how many customers use smartphones, percentages of which smartphones are being used, or any other related stats. I can honestly say that I have more trouble naming people I know that DON’T have a smartphone than the other way around. [ … ]
Migrating to a New Platform
This goes out to all of the marketing people who have no control over their websites. Those who have to pick up a phone to change the wording on a page. Those who cannot add news articles without sending out emails to four or five different people. Those whose sites have sat dormant, unchanged for [ … ]
Customer Service Phrases That Put You On The Naughty List
In the spirit of the season, we wanted to talk a little bit about customer service during this time of year—everything from what you write on social media or say to customers over the phone, in email blasts and in person. The holidays can be stressful, and the wrong choice of words can make them [ … ]
Color Correction Video
Sometimes, you can’t get the lighting right when shooting outside. There are deadlines that must be met, and the weather just doesn’t want to cooperate. When that happens, you’d better have a team of special effects people to correct the shot, or else you risk missing the creative. Here’s a quick example of a time [ … ]
Disappearing Coupons? Vanishing Messages? Sounds Like Fun!
You may have heard the recent news about a $3 billion offer that was refused by a small company Facebook was trying to buy. That company is the maker of the Snapchat app, available on Android and IOS. How is this news relevant to you? We’re here to help you establish if your brand can [ … ]
Proofreading: The Unsung Hero Of Advertising And Marketing
It’s the set-up man coming out of the bullpen, forever in the shadow of the closer. It’s the music producer, always standing behind the pop star. It’s the ultimate unsung hero of advertising. It’s proofreading, a process that is rarely acknowledged for all the good it does but always blamed when something goes wrong.
Electronic Commerce, Electronic Business, and all of its other names.
E-Commerce. ECommerce. e-Commerce. eCommerce. ecommerce. It doesn’t really matter how you spell it; if your company is selling products or services online, then your website is participating in it. Let’s hope you are doing it well, because the consequences of weak eCommerce design can be horrendous. First of all, there are different levels of eCommerce [ … ]
Davis Produced Billboards Fit The Bill
Billboard advertising presents a unique opportunity to reach tens of thousands of consumers on a daily basis and Davis Advertising has been expertly producing billboard copy and artwork for decades, with several stunning examples coming out of the agency in recent months. What makes a great billboard? • It grabs attention with short headlines and [ … ]
Research This: Davis Advertising Solves All Your Focus Group Needs
When it comes to running a focus group that will provide your company with critical information about its brand, products and services, Davis Advertising is the place to go. The information you gain here will help you improve your offerings, better meet your customers’ needs and attract new clientele. At Davis, your company’s growth is [ … ]
