We’re going to play a short game. You ready? You have to answer six questions. No peeking ahead! 1. If your cat scratched your finger, you would go to the bathroom and get a _____________.2. If you were thirsty at work, you’d go to the _________________ and buy a soda.3. On the way home from [ … ]

This article explains how treating every job as though it is commission based,for simply 5 minutes a day, can result in more money, or at least better job security, no matter what your field, job title, or compensation package. First of all, let us put ourselves into a sales field. Pretend for a moment you [ … ]

Now that we have discussed the WHO in Part 1, “Who Is Going to Run This Social Media Thing?” we need to discuss the HOW. Congratulations for entering into the new media world. You now have a facebook account, a Twitter account, a YouTube account, a Flickr account, and a blogger account, as well as [ … ]

This is a two-part series, discussing two major questions that we are most often asked by companies trying to enter into this new era of Social Media.WHO and HOW. Congratulations for entering into the new media world.You now have a Facebook, a Twitter, a Youtube, a Flickr, and blogger accounts, as well as your traditional [ … ]

Today we are going to go back in time to third grade math class. The teacher started the lesson with a question, “What is 4 times 1?” She held up four fingers, and asked us how many. We all said, “Four!” This is not a trick question, although when I was a child, I thought [ … ]

If I asked you, on average, how many emails from your personal email box you deleted without opening them first, what would you say the number is?I can tell you, I probably average around 50 a day.That’s mostly due to the fact that I get a lot of straight advertisements sent to me from companies [ … ]

This is the final part of this series. Enjoy the final two steps to strengthening your social media! Step 5- Redefine ROI. You can choose to look at Social Media’s ROI in traditional ways, and you will decide thatsocial media is a waste of time, relatively soon.That’s because you are not listing a singular ad, [ … ]

  Continuing from where we left off from yesterday, here are steps three and four of our discussion. Step 3- Creating and Maintaining Connections. You have set realistic goals.You know what you want to say, and who you want to say it to.How come you have no listeners? First thing to work on is capturing [ … ]

If there were six simple steps to strengthening your social media, would you follow and share them with others? Our answer is: Yes, we would! Step 1- Define your goals. When you have decided to take a new direction in your business, no matter what aspect of business it has been, you must have a [ … ]

Often times, social media is described as the vehicle that will drive all of your future sales. Simply search for “Social Media” online, and millions of articles will appear at your fingertips, telling you that without embracing Social media, you cannot succeed in business anymore. As a marketing firm, we are here to tell you, [ … ]

The most important trend that we see in marketing today is the change in the consumer to the “ME” consumer. The collapse of the financial world in 2008/9 has had a major impact on today’s consumer. No longer were world financial issues a world away or someone else’s problems. Now they are my problems, or [ … ]

You can’t argue that social media is the Web’s hottest trend, but is this trend really just a fad? The following data from compete.com shows us that every major social network lost unique visitors from January to February 2010. Here are the numbers: Facebook: -4.32%MySpace: -11.52%Twitter: -9.63%LinkedIn: -8.3% Telling numbers? Maybe. But, even with the [ … ]

So your business has its own Facebook page and twitter account. Through these mediums you are learning more about your customers’ needs and expectations. You see that people now want and expect real guidance and answers from real people. How can you reach more people? Well, through YouTube, of course. Businesses post their commercials on [ … ]

Using social media creates a great opportunity for your company to really engage with consumers. Follow these tips to ensure success: Be yourself. If all of your posts are about product features and increased sales, well, that’s kind of boring. People relate to people and honesty is encouraged. It’s alright to give your readers a [ … ]

Follow these guidelines when developing a social media strategy for your business: Make sure to know your entire audience. Yes, you have your customers; however, another key audience segment is prospective employees. Do your research and understand which social media platforms will be most effective for reaching all of your target audiences. Choose your platforms…wisely. [ … ]

The explosion of social media has transformed the relationship between a business and its customers. Way back in the day, the worst that a business could expect from a poor customer experience was an irate phone call and one lost customer. In today’s world of Twitter, Facebook and Linkedin, one angry customer can very quickly [ … ]

The explosion of social media has transformed the relationship between a business and its customers. Way back in the day, the worst that a business could expect from a poor customer experience was an irate phone call and one lost customer. In today’s world of Twitter, Facebook and Linkedin, one angry customer can very quickly [ … ]

Write A Compelling Subject Line Take some time to think about what will get your email opened. Look at your past campaigns, see which ones got the highest open rates and try to emulate the type of subject line you used. Ask to Get Listed in Your Recipient’s Address Book If the email address that [ … ]

Davis Advertising will continue its work with strategic recognition provider, Globoforce, through 2010. Globoforce is the world’s leading provider of employee recognition programs for global 2000 companies. With corporate offices in Southborough, Massachusetts and Dublin, Ireland, Globoforce motivates 1.7 million users worldwide, inspires 50,000 “Thank You” moments daily, and offers 25 million+ global rewards options. [ … ]

This is a question that often confronts many executives as their business evolves over the years. In today’s world, where businesses have to adapt daily to new technology, new products and new services, many times a brand line, which successfully described the older company, is no longer relevant. The question to change a brand, especially [ … ]