Davis Advertising has developed a comprehensive suite of websites for Beverly-based client Brookwood. Brookwood, a private equity real estate investment firm, tasked Davis with designing and building websites for each of its 33 property sites. This major web project included developing a master template for a shared UX look and feel between the different sites, [ … ]
December 2018 – The EDGE Fitness
The EDGE Fitness is continuing to work with Davis Advertising to develop marketing videos for the fitness franchise. Davis has filmed and produced a series of 30-second TV commercial spots for both its Quarter 4 (2018) and its Quarter 1 (2019) marketing campaigns. The video series were developed to complement existing collateral for each campaign, [ … ]
December 2018 – Sunrise Detox
Sunrise Detox, a free-standing detoxification and substance abuse treatment facility with locations in New Jersey and Florida, has chosen Davis Advertising to become its marketing partner as its Agency of Record (AOR). Davis will be working with Sunrise Detox to promote the opening of its newest and first-ever in New England facility in Millbury, MA. [ … ]
November 2018 – Curtis Industries
Davis Advertising has successfully launched a new website for West Boylston-based Curtis Industries. Curtis, an innovative design and manufacturing company for compact vehicle enclosure systems, attachments and related accessories, selected Davis for the agency’s experience with developing ecommerce websites. Davis was tasked with refreshing the entire look for the brand along with designing a website [ … ]
November 2018 – Davis Continues to Facilitate Focus Groups
It’s been a busy fall for the Focus Group Facility located at Davis Advertising. This custom-built, 575 sq. ft. room within Davis’ agency includes a separate and comfortable viewing area for observers with a one-way mirror into the room, as well as a live stream audio and video broadcast on an HD monitor through four [ … ]
November 2018 – Eastern Connecticut Savings Bank
Eastern Connecticut Savings Bank has chosen Davis Advertising to become its marketing partner as its Agency of Record (AOR). Davis will be working with the Bank to develop its strategic marketing communications for both traditional and nontraditional media. This will include 360-degree encompassing campaigns for the Bank throughout 2019.
October 2018 – Lamson
Westfield-based Lamson has chosen to partner with Davis Advertising for the brand’s digital marketing needs to drive its ecommerce. Davis Advertising produced two 30-second commercial spots for the kitchen tools and cutlery manufacturer earlier this year, and helped Lamson to negotiate the media buy. As a result of the success of these spots, as well [ … ]
October 2018 – Solex
Davis Advertising has successfully launched a new website for payroll services company, Solex. Davis was chosen by Solex to help the company develop its brand, including the design of new logo identity and brand standards/branding guidelines. Davis designed, developed and launched a new website under the established brand with a focus on user experience (UX) [ … ]
October 2018 – Yesway
Davis Advertising has long been working with Yesway, a convenience store chain with locations in the Midwest including Iowa, Missouri, Kansas and Texas, among other states. Most recently, Davis Advertising has helped the brand with packaging design and branding for its line of candy, baked goods and salty snacks. Davis designed the food packages to [ … ]
September 2018 – Davis Advertising Staff Attend Facebook Community Boost, Springfield
Continuing education and training on digital marketing tactics is of utmost importance, especially in today’s ever-changing digital age. To that effect, Davis Advertising recently sent three of its staff to the two-day Facebook Community Boost Training Conference that occurred September 10-11 in Springfield, MA. Account Manager Natalie Bauer, Account Coordinator Patrick Twohig and Associate Creative [ … ]
September 2018 – The Edge Fitness
Connecticut-based franchise, The EDGE Fitness, has chosen Davis Advertising to produce a series of television commercials as part of its third-quarter marketing campaign for the fitness club. The videos were written and produced to complement existing collateral for the current campaign, for a seamless messaging strategy across both digital and traditional media. The commercial was [ … ]
September 2018 – Wayback Burgers
Davis Advertising has long been working with Wayback Burgers to develop interesting and attractive marketing campaigns for the burger franchise. Most recently, the agency was tasked with taking its creative know-how and video production to internal marketing needs. Davis Advertising produced 10 employee training videos that cover important process information for a new employee, but [ … ]
September 2018 – Worcester Railers
As we skate into October and hockey season, ECHL affiliate Worcester Railers HC has announced it will continue its advertising partnership with Davis Advertising. Now in its second year, the newly founded hockey club will continue to work with Davis to promote the team and its upcoming season. Marketing deliverables cover both traditional and digital [ … ]
August 2018 – Davis Advertising Hires New Audio Engineer
Davis Advertising is pleased to announce a new addition to its audio and video production team. Garrison Feldman has joined the staff as an Audio Engineer, and will be responsible for the audio recording, mixing, editing and production for radio and video deliverables. He will also work alongside and support the needs of the video [ … ]
August 2018 – Wayback Burgers
Long-time client, Wayback Burgers, is launching a new app (for iOS and Android) for its restaurant franchise to enable streamlined service to its customers for online ordering, menu viewing and more. Davis Advertising will be helping Wayback Burgers to launch this new app with traditional media and digital campaigns promoting the app and its features. [ … ]
August 2018 – The SHINE Initiative
The SHINE Initiative, a public service organization dedicated to improving public awareness and understanding of mental health issues, has recently tasked Davis Advertising with the development of its newest PSA campaign. The objective of the campaign is to improve the community’s outlook on mental health and empower the community of Worcester to work together to [ … ]
August 2018 – Non-Metallic Solutions
Davis Advertising has been chosen by plastic fabrication and manufacturing company, Non-Metallic Solutions (NMS), to develop a new brand for the company as it launches a new product line. The brand refresh and rebuild includes the design and creation of a new logo as well as a branding guide, an updated website with a refreshed [ … ]
July 2018 – Killeen Manufacturing
Killeen Manufacturing has partnered with Davis Advertising to promote its newest line of lock products, or Small Format Interchangeable Cores (SFIC), under its sub-brand, Killeen Security Products (KSP). KSP works with area distributors to sell its products to locksmiths, and has tasked Davis Advertising with developing a 90-second video to debut this newest SFIC product, [ … ]
July 2018 – Hebert Candies
Hebert Candies has selected Davis Advertising to help the brand develop a long-form video showcasing its homemade and handcrafted chocolates and candies. The video will be broadcast on television shopping channels like QVC and Home Shopping Network, and will also be featured in-store and on Hebert Candies’ website and social media channels. Davis Advertising has [ … ]
July 2018 – Nature’s Classroom
Davis Advertising has been chosen by nonprofit outdoor environmental education organization Nature’s Classroom to develop and launch a complete digital marketing campaign for the program. The New England based organization has tasked Davis Advertising with developing, launching and monitoring a two-pronged campaign to promote its program and learning benefits to parents and to schools. Using [ … ]