Davis Advertising is pleased to announce that former Associate Creative Director Ron Elliott has been promoted to be the company’s new Creative Director! Ron has worked in advertising since 1982 and brings a variety of experience from both the account services and creative sides of the industry. Davis is proud to have Ron at the [ … ]

Davis Advertising has been selected by nonprofit Edward Street Child Services to perform a brand audit and reposition the organization! For 120 years, Edward Street Child Services operated as the oldest childcare center in Worcester. The organization is looking to Davis Advertising to help them reposition around their new mission of improving early education and [ … ]

Fitchburg State University has chosen Davis Advertising to handle media buying for their undergraduate and graduate programs! They are looking to Davis to help them increase applications, enrollment and traffic to their website. For 125 years, Fitchburg State University has been providing higher education in Central Massachusetts with their 30 undergraduate and 22 graduate programs.

Davis Advertising is pleased to announce that the three-month mixed media campaign for new client, Sunrise Detox, has launched. Davis Advertising, which was tasked with developing and producing a 30-second TV spot and a billboard to promote Sunrise Detox’s newest facility that opened in Millbury, MA, also negotiated the media buy on behalf of Sunrise [ … ]

Davis Advertising has been chosen by nonprofit The Samaritans on Cape Cod and the Islands (The Samaritans) to help the volunteer organization with its repositioning and rebranding initiative. The Samaritans have determined that the communities it serves are only partially aware of the brand and what it offers. The nonprofit is partnering with Davis Advertising [ … ]

Davis Advertising is pleased to announce a new addition to its media department. Alexis (Lexi) Maggi has joined the staff as a Media Coordinator, and will be responsible for the development, campaign fulfillment and monitoring of all digital and traditional media planning and buying strategies. She will work alongside and support the needs of both [ … ]

Global digital solutions company, Mobiquity Inc., has chosen to work with Davis Advertising on the design and production of its internal sales materials. Mobiquity, which provides digital consulting services and develops digital technologies for businesses to help streamline their operations, tasked Davis with the graphic design and execution of various sell sheets, infographics, and case [ … ]

Davis Advertising has successfully launched the website for its focus group facility, Central Mass Research. As one of New England’s largest independent advertising agencies, Davis has always recognized the importance of market and consumer research in helping brands to establish a strong marketing strategy and realize their full potential. The only facility of its kind [ … ]

Davis Advertising is proud to be celebrating its ‘diamond anniversary’ partnership with Pepsi-Cola of Central New England. The Holden-based bottling company has trusted in Davis Advertising for its media planning and buying for the last 60 years. To really put things in perspective for this lasting partnership, when the two businesses began to work together [ … ]

Today Real Estate has chosen Davis Advertising to help the family-owned real estate company to develop and launch a repositioning of its brand with a focus on the family’s local knowledge of the areas it serves. Davis has been tasked with developing positioning as well as an updated logo and tagline as well as the [ … ]

Long-time client of Davis Advertising SIS Bank has successfully completed Phase I of its rebranding and name change to Partners Bank. Davis has been working with SIS in this rebranding initiative for the last two years, having helped the Bank to develop the new name and brand identity as well as branding guides. Davis then [ … ]

Davis Advertising has been jointly selected by Sharon Credit Union and Crescent Credit Union to help the two brands with Phase I communications and messaging for their proposed merger. Davis has been tasked with developing long-form content including a press release, employee-facing letters and an FAQ document for employees to reference when answering any questions [ … ]

Element 119 is a manufacturer of ceramic coating protectants and has worked with Davis Advertising in the past to develop and produce marketing and merchandising deliverables. Those pieces were so successful that Element 119 has recently chosen Davis to lead its digital marketing strategy and creative efforts. This includes digital media buying and placement as [ … ]

Davis Advertising is thrilled to announce the recent promotions of three of its account coordinators, Lane Nickerson, Erin Nunes and Patrick Twohig, to assistant account manager positions within the agency. As such, each will continue their account coordinator responsibilities while further bolstering their strategic support of both account teams and Davis clients.

Davis Advertising has been working with Non-Metallic Solutions (NMS), a plastic fabrication and manufacturing company, to develop new branding for the company. Along with the creation of a new logo and branding guide as well as marketing and sales materials to promote a new product line, Davis designed and successfully launched a new website for [ … ]

Davis Advertising is pleased to be working with Linder’s once again. The Worcester-based used car and car parts company has tasked Davis with the development and execution of a cross-channel marketing campaign to promote its services and the Linder’s brand overall. The campaign will focus on TV/video, radio, print, digital media and social media efforts.

It’s been a busy month for client Expo Management Group, the organizer of the Worcester Auto Show, Worcester Boat Show, Worcester RV & Camping Show and the Worcester Home Show. Davis Advertising developed a new media mix for Expo Management, including TV and radio spots, to promote all four shows separately. Davis not only concepted [ … ]

The “Talk. Listen. Care” mental health PSA campaign, developed by Davis Advertising on behalf of client The SHINE Initiative and in conjunction with the City of Worcester, has been successfully launched. A press conference was held on February 11 at City Hall where addresses were made by Mayor Joseph Petty, City Manager Edward Augustus Jr. [ … ]

Davis Advertising will be helping longtime client Coastal Heritage Bank to expand its marketing communications into the North Shore, as the Bank prepares to merge with Weymouth-based Equitable Bank, which has branches in Nahant and Lynn.

Davis Advertising, which has been working with client Security Engineered Machinery (SEM) to develop a library of promotional videos, will now also be helping the data-destroying device company with its blog content. These technical blogs encompass relevant, real-world topics in data privacy and data-destruction best practices. As such, Davis has been tasked with writing blog content [ … ]