Long-time client of Davis Advertising SIS Bank has successfully completed Phase I of its rebranding and name change to Partners Bank. Davis has been working with SIS in this rebranding initiative for the last two years, having helped the Bank to develop the new name and brand identity as well as branding guides. Davis then concepted, wrote and produced a series of customer-, public- and employee-facing letters and an extensive FAQ document for the Bank’s use, along with a press release, social media posts and a long-form video to announce the name change to the Bank’s Corporators, Board of Directors and Trustees at its Annual Meeting. This video was also shared on social media.
