Davis Advertising has been jointly selected by Sharon Credit Union and Crescent Credit Union to help the two brands with Phase I communications and messaging for their proposed merger. Davis has been tasked with developing long-form content including a press release, employee-facing letters and an FAQ document for employees to reference when answering any questions from the public. Davis was also tasked with compiling a media list to share the news via press release in area publications, and submitted the press release on their behalf.
