Quick Poll

Davis Advertising

Objective

Creating new campaigns starring Celtics player Isaiah Thomas.

Insight

The success of this partnership and ensuing campaign was dependent on strategic use of the allotted time with the talent.

 Services

  • Television/Pre-Roll
  • POP Displays
  • Radio
  • Social Media
  • Web

Results

In just 1.5 hours, we recorded enough radio, photo and video footage to use across multiple campaigns.

Problem

Honey Dew needed help managing its new partnership with Celtics player, Isaiah Thomas, to make the best use of the time he was available. We were also tasked with creating content that could be used over a wide range of media—for current campaigns and future products.

Television Commercial

 Results

By strategically mapping out every minute of our time with the talent, we were able to take photos, record audio and shoot video footage for two product campaigns in just 90 minutes. We also created a library of video clips featuring Isaiah Thomas that can be used to promote new Honey Dew products in the future.

Radio

Point-of-Purchase Advertising

Behind the Scenes with Isaiah Thomas

Back to previous page