Renaming a bank isn’t about trends or politics. It’s about clarity, confidence, and staying true to what makes you distinct.
At Davis Advertising, we start with your purpose. Our research-led process goes deeper than wordplay, blending stakeholder interviews, market analysis, and real conversations with future and current customers. These insights help reveal what your community values and how your story should be told.
From there, we craft names that are anchored in your brand’s positioning and built to last. Every option is tested against what matters most: customer truth, competitive strength, and your long-term vision.
The result? A name that feels inevitable. One that earns trust, strengthens loyalty, and signals exactly where your bank is headed. No politics. No guesswork. Just names that work hard to showcase your vision.
We don’t chance upon the right name, we build it together. Let’s get started!
How we do it
- Stakeholder interviews
Identify heritage, strengths, culture, shared vision. - Customer focus groups
Learn about their perceptions, wants/needs, and a language that moves people. - Brand Story
Articulates your bank’s purpose, promise, proof, voice, guardrails—the benchmark from which all potential names are developed and vetted against. - Name creation
Territories and name candidates mapped to the story with “why it fits.” - Pre-screens
Initial trademark and online availability checks to identify any potential naming conflicts early in the process. - Board approval
Clear rationale and tradeoffs for a clean yes/no. - Identity & rollout
Logo, signage, app/icon, domains, maps/SEO, rollout plans—ready for day one.
They always respond to us quickly and the service we receive from them is truly above and beyond.
Caitlin O’Connor
Marketing Manager, North Brookfield Savings Bank
They were flexible to our changing requirements, and always a pleasure to work with.
Janet Belsky
VP Marketing, Leominster Credit Union
Davis has done a great job turning our brand around and getting our name out there.
John Cournoyer
Marketing Manager, Webster First Federal Credit Union
