Yesway - Davis Advertising

Yesway

Situation Overview

Yesway is one of the fastest growing convenience store chains in the country. Located in nine states throughout the Southwest, their acquisition of the iconic Allsup’s brand brought the total number of convenience store locations to over 400 – and growing.

Objective

In 2020, Yesway purchased the Allsup’s convenience store chain, and we were responsible for instituting dual-branded designs for both brands as the chain expands.

Challenge

Concepting, designing and maintenance of the websites for Yesway, Allsup’s and Yesway’s internal intranet site.

Process

From the initial Yesway brand look and feel, graphic identity and brand standards, Davis Advertising has been there every step of the way. We’ve built a consistent brand look and feel for Yesway across all of their customer touchpoints and channels including – point-of-purchase signage, animated screens, store interiors and exteriors and over 60 white label food package designs. Further, we created the look and feel of the Yesway Rewards program, a very successful loyalty program including an app, website presence and ongoing email campaigns.

Rewards Program

Private Label Design

Animated Screens

Digital Advertising

Point-Of-Purchase Promotional Signage

Outcome

From media planning and executions, video, radio and email campaigns, Davis Advertising is able to provide strategic guidance and executions across all channels comprehensively, cohesively, and consistently. Davis Advertising built the Yesway brand from scratch!

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