Public Relations

Our expert public relations team is well versed in the fine art of garnering media exposure for organizations of all kinds, from small businesses to large corporations to nonprofit institutions, in a wide range of industries, including automotive, education, hospitality and entertainment, health care, financial services, and more. We maintain a thorough and consistently updated database of print, television, radio, and web media contacts and develop focused lists depending on the client and the particular media campaign.

What’s more, our team includes both media veterans and fresh, inventive talent whose research and writing has proven incredibly effective in earning top placement in news outlets and attracting the attention of editors, producers, writers and on-air talent.

Among the services our public relations department provides are:

  • Campaign strategizing that draws out the most value-generating storylines and angles.
  • Expertly written press releases that make news.
  • Photography services that capture people and events in a style that meshes perfectly with the
    campaign’s particular strategy and goals.
  • Press conference planning and promotion.
  • Consistent communication with media professionals, including press release follow-up that
    ensures information is heard and understood.

Utilization of Davis Advertising’s public relations team means the development of creative strategies and copy that brings news coverage. Not only are you hiring a group of media aficionados, you’re contracting the services of an entire advertising agency with more than a half century of experience and clout, both regionally and nationally.

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The Dos and Don’ts of Writing Press Releases

Press releases are the key to providing media outlets with news for your company, whether it’s an event, promotion, award, new product or service or even to generate a story lead. But in order for the news to generate attention, there are certain elements to keep in mind—and to avoid—when creating a press release. To […]

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