Media Buying

At Davis, media buying is both a science and an art, which results in generating strategic and cost-efficient media plans focused on targeted audiences for our clients. Scientifically, we analyze statistical and demographic trends stemming from research vehicles like SQAD, Media Audit, Scarborough and Media Monitors, as well as ratings information from Arbitron and Nielsen.

In fulfilling the art of media buying, we possess years of industry experience and knowledge to harness the full potential of an ever-widening media landscape, including radio, TV, print, out-of-home, web-based platforms and more. With the use of Smartplus, our media buying software, we evaluate media plans overall as well as on a more granular level with respect to the efficiency of each tactic.

Related Article

Media Buying Agencies Are Dead

According to an article in today’s Business Insider, the traditional media buying agency is dead.  Okay, so maybe that’s an overstatement, but we are glad to hear that the tides are changing back to a customer centric point of view, driven by poignant creative direction and an emphasis on relationships.  The savings that occur due […]

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