Launching a new product or service requires a complex understanding of your customers, your internal capabilities, and the overall market conditions. A great product can fail miserably if the timing of the product is wrong. An advertising company that simply puts forth whatever message is tasked to them, without taking the time to research into these key concepts is one that doesn’t understand ROI. At Davis, we focus on the research necessary to pull together solid marketing plans, in order to identify the appropriate messaging and delivery channels to reach your core audience, as well as to identify potential growth niche markets.

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