Business-to-consumer advertising requires a company to develop a brand personality that connects with its target customer. Simply put, retail is all about emotion. Davis Advertising takes the time to understand what drives consumers’ wants and needs, and fine tune your message so that it speaks to your specific customers.
Davis Advertising. Let’s start moving people, and then moving some product.
The Davis team has been great in helping us update our online presence as well as assisting in all of our marketing needs from print, web, radio and television.
Store Manager, Charlton Furniture
We love the videos. We are extremely happy with your efforts and the final result.
Marketing Manager, Dexter-Russell Inc.
Recently, we received a very nice “Thank You” note from The Longfellow Clubs of Wayland, MA after creating a new logo and tag line for them. Of course, letters like this are better when shared with friends: Dear Davis Advertising Folks, Thanks so much for taking the time and really working through our logo conversation. […]Read Full Article
We believe that creativity should never rest on its laurels. That's why we built the Davis ROI Dashboard. Combined with Google Analytics, our dashboard analyzes behavior so we can tailor your website design and content to generate excitement and increase traffic.Learn More
Davis Advertising has designed and developed an e-commerce website for Dexter-Russell, Inc. The site is complete with shopping cart functionality and beautiful product arrangement.
1331 Grafton Street
Worcester, MA 01604
(508) 752-4615 Ext 223
Fax (508) 459-2755
We measure and analyze marketing performance that maximizes your campaign's effectiveness and increases your return on investment (ROI). The knowledge you receive from analytics fuels the message and can reveal the marketing channels needed to reach your target audience.
With a multifaceted approach that harnesses strategic keyword usage plus engaging written and visual content, Davis’ inbound marketing capabilities do more than simply enhance SEO—although we’re experts at that too.
We focus on maximizing the benefits of digital marketing. We'll work with you to develop a strategy that includes websites, social media, SEO and advertising. Google Adwords, banner ads and other forms of PPC marketing all fall into our wheelhouse.
For consumer and product research, Davis will compile and analyze it's findings so your company can uncover perceptions of your brand, products and services, as well as vital information about your demographic, your industry and your competition.
We combine art and technology to convey ideas and work with typography, images and color to communicate a clear message. Our designers have an opportunity to work on a variety of projects including collateral material, ads, brand identity and web design.
Through research, we obtain an insight into the market, provide a detailed marketing plan and identify the appropriate channels that are available to you to launch your product.
We possess years of industry experience and knowledge to harness the full potential of an ever-widening media landscape. With media buying software, we evaluate media plans overall as well as with respect to the efficiency of each tactic.
Our in-house photographers provides companies with the ability to use custom, digitally enhanced, and unique imagery, whether shot in our custom studio or on-location.
Our team includes both veterans and fresh, inventive talent whose research and writing has proven incredibly effective in earning top placement in news outlets and attracting the attention of editors, producers, writers and on-air talent.
Successfully produced and engaging radio ads result from the combined efforts of our creative team, our production team and our media department.
Our videographers offer full-production company quality with the most effective production gear and editing software available to produce ideograph, editing and motion graphics.
We use the most modern techniques in web design, including responsive design, mobile optimization, HTML5 and CSS3, and several different CMS models to best suit the needs of our clients. From brochure websites to ecommerce solutions, Davis Advertising can provide a superior, customized user experience. Want to see a selection - Click here.
We believe that creativity should never rest on its laurels. That’s why we built the Davis ROI Dashboard. Used in combination with Google Analytics, our dashboard analyzes customer behavior so we can tailor your website design and content to generate excitement and increase traffic.
How a website is used is a key indicator of where customer excitement lives. The Davis ROI Dashboard tracks ad performance based on placements, including click-through, CTR, impressions and more. And, by bringing in a powerful ad server, we can monitor which publications are providing impressions and hold these publishers accountable.
We also monitor phone traffic using trackable phone numbers with caller ID, Google AdWords and landing page clicks on specific call-to-action buttons. Some clients need their phone number to be non-trackable, while others want the phone number to change for remarketing campaigns, and stay changed for the next 90 days. We run with both systems.
Additionally, in the event that a company’s corporate requirements prohibit the sharing of Analytics, our dashboard can step in and perform the same functions without upsetting any apple carts.