Promote Your Advantages

Identify and Influence the "Enrollment Decision Journey"

Higher Education

Decades of educational marketing and advertising experience are just the beginning of what makes Davis Advertising an effective partner. We constantly refine the strategies, tactics and messages in order to stay ahead of changes in secondary and higher education.

With extensive research to analytics, Davis customizes branding and creative to your institution’s specific needs, enhancing your school’s reputation and increasing its enrollment.

Davis Advertising. The intelligent choice for educational institutions and colleges.

After years of declining enrollment, we set a goal to increase by 300 students in three years. Through the efforts of Davis, we hit our goal in two years.

Kaine Thompson

Marketing Director, Worcester State University

White paper

Marketing to Non-Traditional Students:
A Guide for Colleges and Universities

To effectively market to your target audience, you need to know the mindset of a non-traditional student. Download our guide to gain insight on how to reach these prospects.

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Google + Davis ROI dashboard

We believe that creativity should never rest on its laurels. That's why we built the Davis ROI Dashboard. Combined with Google Analytics, our dashboard analyzes behavior so we can tailor your website design and content to generate excitement and increase traffic.

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Partial Higher Education Portfolio

Visit our full portfolio

Nichols College Donor Thank You Video

Experts in videography, Davis built this video for Nichols College from the ground up—footage was shot in-house and on campus, with Davis conducting the interviews, and graphic effects and music were added during post production. The final result is a moving tribute to Nichols College donors, one that lets them know their contributions are appreciated.

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Anna Maria College – TV Spot Technology

Anna Maria College wanted to promote its progressive use of technology and it found the partner it needed in Davis Advertising. After shooting footage on campus, Davis used graphic animation to highlight high-tech learning opportunities found both on campus on online.

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Holy Name – Website Design and Development

A leading educational institution in Central Massachusetts, Holy Name High School needed a website to match its impressive product—one that highlights the wide range of educational and extracurricular opportunities it offers while demonstrating the school’s family atmosphere. Davis’ Art Department created the site’s look and feel and its digital services department ensured total functionality for prospective and current students and faculty.

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Nichols College Billboard

The line "One year with us will impact the next 30" highlighted a campaign that Davis developed for the MBA program at Nichols College. With creative production such as this banner ad, which also served as a billboard ad on Route 290 in Worcester, Davis helped Nichols grow application numbers and enrollment.

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Westfield State College Brochure

Hired to raise Westfield State College's profile among high school students, Davis produced a series of view books, including a general one about the college as a whole and specific view books for individual elements such as Academic Programs, Financial Aid and Transferring.

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Quinsigamond Community College Enrollment Landing Page

Developed to coincide with a new TV and radio campaign for Quinsigamond Community College, this site provides an easy way for students to enroll. Best of all, it is fully trackable; unique URLs for each tactic (TV, radio, search engines) tell QCC and Davis where each hit comes from so that media buying and creative can be adapted for maximum ROI.

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Worcester Academy Mailer

This “Giving Postcard” was designed to encourage and inspire people to donate to Worcester Academy to help fund scholarships that provide opportunities for students like Roxanne Anderson to attend Worcester Academy.

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Worcester Academy – Brochure

To capture the attention of prospective Worcester Academy students and their parents, these brochures asked provocative questions on the front cover, then answered those questions on the inside by showing the benefits of a Worcester Academy education.

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Worcester State College Backpack Viewbook

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Worcester State University Foundation Video

Successful nonprofit foundations promote the important work they are doing while recognizing the efforts of their supporters. This video accomplished both goals for Worcester State University on behalf of the Worcester State Foundation. Davis shot footage on location, elicited heartfelt comments from students, collaborated with WSU in writing the script, then edited, voiced and provided graphic animation for the video.

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You've seen what we can do.
Shall we get to work?

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1331 Grafton Street

Worcester, MA 01604

Give us a ring

(508) 752-4615 Ext 223

Fax (508) 459-2755

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Analysis & Analytics

We measure and analyze marketing performance that maximizes your campaign's effectiveness and increases your return on investment (ROI). The knowledge you receive from analytics fuels the message and can reveal the marketing channels needed to reach your target audience.

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Content Generation

With a multifaceted approach that harnesses strategic keyword usage plus engaging written and visual content, Davis’ inbound marketing capabilities do more than simply enhance SEO—although we’re experts at that too.

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Digital Strategy & SEO

We focus on maximizing the benefits of digital marketing. We'll work with you to develop a strategy that includes websites, social media, SEO and advertising. Google Adwords, banner ads and other forms of PPC marketing all fall into our wheelhouse.

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Focus Group Services

For consumer and product research, Davis will compile and analyze it's findings so your company can uncover perceptions of your brand, products and services, as well as vital information about your demographic, your industry and your competition.

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Graphic Design

We combine art and technology to convey ideas and work with typography, images and color to communicate a clear message. Our designers have an opportunity to work on a variety of projects including collateral material, ads, brand identity and web design.

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Marketing

Through research, we obtain an insight into the market, provide a detailed marketing plan and identify the appropriate channels that are available to you to launch your product.

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Media Buying

We possess years of industry experience and knowledge to harness the full potential of an ever-widening media landscape. With media buying software, we evaluate media plans overall as well as with respect to the efficiency of each tactic.

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Photography

Our in-house photographers provides companies with the ability to use custom, digitally enhanced, and unique imagery, whether shot in our custom studio or on-location.

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Public Relations

Our team includes both veterans and fresh, inventive talent whose research and writing has proven incredibly effective in earning top placement in news outlets and attracting the attention of editors, producers, writers and on-air talent.

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Radio Production

Successfully produced and engaging radio ads result from the combined efforts of our creative team, our production team and our media department.

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Video Production

Our videographers offer full-production company quality with the most effective production gear and editing software available to produce ideograph, editing and motion graphics.

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Website Development

We use the most modern techniques in web design, including responsive design, mobile optimization, HTML5 and CSS3, and several different CMS models to best suit the needs of our clients. From brochure websites to ecommerce solutions, Davis Advertising can provide a superior, customized user experience. Want to see a selection - Click here.

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Google Analytics + OUR ROI Dashboard

We believe that creativity should never rest on its laurels. That’s why we built the Davis ROI Dashboard. Used in combination with Google Analytics, our dashboard analyzes customer behavior so we can tailor your website design and content to generate excitement and increase traffic.

How a website is used is a key indicator of where customer excitement lives. The Davis ROI Dashboard tracks ad performance based on placements, including click-through, CTR, impressions and more. And, by bringing in a powerful ad server, we can monitor which publications are providing impressions and hold these publishers accountable.

We also monitor phone traffic using trackable phone numbers with caller ID, Google AdWords and landing page clicks on specific call-to-action buttons. Some clients need their phone number to be non-trackable, while others want the phone number to change for remarketing campaigns, and stay changed for the next 90 days. We run with both systems.

Additionally, in the event that a company’s corporate requirements prohibit the sharing of Analytics, our dashboard can step in and perform the same functions without upsetting any apple carts.

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