It’s been a busy fall for the Focus Group Facility located at Davis Advertising. This custom-built, 575 sq. ft. room within Davis’ agency includes a separate and comfortable viewing area for observers with a one-way mirror into the room, as well as a live stream audio and video broadcast on an HD monitor through four discreetly placed cameras. Davis has entertained many focus groups throughout the third quarter across a variety of products, services and industries. Objective market research is extremely valuable and essential to creating strong business and marketing strategies, and Davis looks forward to helping other brands grow with this unique service.