Focus Group Services

For consumer and product research, growing companies turn to Davis Advertising’s Focus Group Services. Backed by a 45-person advertising agency, Focus Group Services at Davis help companies gain strategic information for product development, branding, advertising and marketing.

Conveniently located on Grafton Street in Worcester, just a half mile from the Mass Pike/Route 90, Davis’ focus group room includes:

  • An experienced moderator chosen specifically for your product/brand/company.
  • Focus group demographics matched to your needs.
  • A 575-square-foot conference room.
  • Four discreet cameras for multi-angle viewing and recording.
  • Separate viewing area for observing groups through a two-way mirror or via live stream broadcast on a high-definition viewing screen.
  • High-definition viewing screen with optional HD video.
  • Versatile product display area.
  • Separate food preparation room.

Following your focus group session, Davis will compile and analyze its findings so your company can uncover perceptions of your brand, products and services, as well as vital information about your demographic, your industry and your competition. In addition, we’ll discuss with you how this information should affect advertising and marketing strategies. The Focus Group Room is available to all companies and services will be customized to your needs. Services can include the selection of a moderator, group participant recruiting, catering and display needs.

Please call Andy Davis at 508-752-4615, ext. 223 for more information and to reserve a date.

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When it comes to running a focus group that will provide your company with critical information about its brand, products and services, Davis Advertising is the place to go. The information you gain here will help you improve your offerings, better meet your customers’ needs and attract new clientele. At Davis, your company’s growth is […]

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