Worcester, MA — Davis Advertising of Worcester has announced that Honey Dew Associates, Inc. of Plainville, MA has named Davis its agency of record. As of February 1, 2013, Davis Advertising is handling all advertising and marketing for Honey Dew Donuts, including creative concepts, TV and radio production, print advertising, photography, point of sale marketing materials, interactive advertising and marketing. Media buying for Honey Dew Associates, Inc. will be handled by a third party.
“We’re incredibly excited to take over as Honey Dew Donuts agency of record,” said Davis Advertising president Andrew Davis. “The fact that this involves two New England companies with deep roots in the region represents a great opportunity for collaboration. We look forward to putting our creative and organizational strengths to work for Honey Dew Donuts.”
Honey Dew Associates, Inc. has been locally owned and operated since 1973, when owner and founder Richard Bowen opened the first Honey Dew Donuts shop in Mansfield, Massachusetts. The company, based in Plainville, MA, operates and franchises more than 150 shops throughout New England.
“We are very much looking forward to our new partnership with Davis Advertising,” said Bowen. “Their tremendous experience and capabilities will bring a fresh, new creative approach to promoting our products and building brand awareness.”
About Davis Advertising:
Davis Advertising, with a talented staff of more than 40 professionals, is one of the largest agencies in New England. Davis offers clients a wide array of in-house services including: advertising, branding, public relations, graphic design, website design and marketing, full in-house TV, video and radio production, social media strategy, copywriting and media buying. For more information, visit DavisAd.com.
About Honey Dew Associates, Inc.:
Founded in 1973 by Richard Bowen, Honey Dew Donuts® is New England’s largest locally owned coffee and donut shop chain with over 150 locations in Massachusetts, Rhode Island, Connecticut and New Hampshire. For more information, visit www.HoneyDewDonuts.com. Honey Dew Donuts is a registered trade name of Honey Dew Associates, Inc. Stay in touch by becoming a fan of Honey Dew Donuts on Facebook and follow us on Twitter.