Holiday-themed Ad Campaigns: Standing Out from the Crowd

It’s that time of year again—no matter what product or service a company offers, chances are good that there was a Presidents’ Day ad for it. The same will go for next month’s March Madness, another popular ‘holiday’ in the advertising world that clients go crazy for because consumers do the same. With so many […]

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Even the Smallest Website Needs Security

Site maintenance is more than simply adding new content. Although new content is definitely important for SEO purposes, there are many other updates that you need to consider when maintaining a website. New content won’t stop your site from being hacked. Many times, we use the word “Hacker” like there is some malicious person sitting […]

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Super Bowl Advertising – It’s a Wild World

Super Bowl Sunday: Whether you see it as a day to watch your favorite team in action (and subsequently yell at your TV) or an excuse to eat chicken wings and drink beer, there’s one thing we can all agree on: The commercials are the best part, amirite?! Okay, so this football-hating writer is slightly […]

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Five Reasons To Go Green In 2015

A new year—time to start fresh, clean, and…green? You’ve likely heard that “going green,” or implementing certain on-the-job changes to facilitate a more eco-friendly workplace, can benefit your business. The verdict: It’s true! So what does it mean to “go green” exactly? Eco-friendly companies strive to present a positive impact on the environment and their […]

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Is It Best for Businesses to Open on Thanksgiving Day?

We are all familiar with the Black Friday scene: tens to hundreds of people lined up in the freezing cold just before midnight to get into a large chain store, only to get trampled when the doors finally open. Anything for that $100 flat screen!

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The Challenges Of Project-Based Web Development

Project work is hard—not the actual work I have to put into it, but everything else about it. One of the biggest challenges I run into is determining what a project-based job should cost. Deciding how to estimate a website design and development can cause me to lose a few of the precious hairs I […]

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The Big i-Nnouncement

In case you haven’t heard, Apple made an announcement recently about some of its new products coming out in the next few months. Full disclosure: Apple is not our client. But we wish it was, because despite the great innovations and technological advances that Apple’s now-CEO Tim Cook divulged Tuesday, the company’s marketing department did […]

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So You’ve Sucked The Life Out Of Your Facebook Page?

Unless your business exists under a rock, it has its own Facebook page. And if it has a Facebook, it is probable that you have a Twitter account for it, as well. But are you using the platforms correctly? And how else can you utilize the vast world of social media for marketing purposes?

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Every Ad Agency Could Use A Robin Williams

As we reach the one-week mark after the great actor/comedian’s tragic passing, we at Davis Advertising wanted to memorialize Robin Williams in the best way we know how—in writing, about advertising. Robin’s range of acting skills was eclipsed only by his range of vocal impressions and improvisation. The Academy Award winner also showed his range […]

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Animated Ads—A €”You”nique Way to Reach Your Target Audience

If “animation” came up in a word association game, most people would respond along the lines of “Finding Nemo” or “Doc McStuffins.” However, animation in the advertising realm can mean so much more than Marlin and Dory entertaining your four-year-old for two hours. Animated characters have traditionally been portrayed as sweet and harmless, but that […]

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