non-traditional students

Higher Education: Marketing to and Recruiting Non-traditional Students

Technology and globalization have disrupted our economy. American workers have been displaced, replaced, outsourced and made obsolete by technological innovations across each and every industry. Jobs in today’s economy require that workers acquire new skills and training.  When workers have skill sets that are NOT in line with those that are needed, the result is […]

Read more Like this post0
Analyzing Analytics data.

The Importance of Listening: Interpreting Google Analytics Data

How can you tell when people stop caring about your website? How can you tell if they even cared at all? If you’ve implemented Google Analytics to track user activity on your website, but you’re not really sure about how to read the data, then this article is for you. You’ll learn how to read […]

Read more Like this post0

Are You a Hero or a Villain?

There’s one surefire way to tell who is the ‘bad guy’ in a movie or book– It’s to hear how the plan is going to take place. If the character launches into a long rant, chances are he or she is the bad guy. Good guys don’t monologue. Why do bad guys do that? It […]

Read more Like this post0

Please Like My Facebook Content!

Lately I’ve noticed an awkward trend in marketing, one that simply does not make any sense to me at all. That is, bad content being boosted in Facebook. “This post isn’t being liked by anyone. Maybe it’s just not reaching the right audience. Let’s boost it, so more people can see it!” Whoa, now. I […]

Read more Like this post0

3 Simple Tips to Improve Your Cyber Monday Shopping

‘Tis the season to start stimulating the economy! While you begin your hunt for the perfect holiday gifts, there are a few tips and tricks we can give to help you make the most of your holiday shopping. 1. Keep yourself safe The last thing you need to do while shopping is spread your credit […]

Read more Like this post0

An Inside Look at Advertising Week New York 2015

Advertising Week in New York only finished half the schedule and there is already some huge news coming from the likes of Google, Facebook, Yahoo and other key players. If you missed it here is some of the news so far: Google News: Google announced a new way of targeting which has many advertisers excited. […]

Read more Like this post0

Keys to the Google AdWords kingdom

If you’ve ever done a Google search — and who hasn’t? — you’ve inevitably noticed the paid ad placements similar to the one above. These uniquely powerful ads — dubbed “Google AdWords” — represent one of the easiest and most effective ways to get your brand noticed. In fact, using AdWords, small businesses can compete […]

Read more Like this post0

5 Facebook Advertising Tips for Community Colleges

In 2014, 61% of high school students used Facebook every day and 87% of total high school students used Facebook based on a Niche.com survey of 7,000 2014 grads. If you are trying to make sure that your community college’s message gets out to students, there is no better way. No other platform that can […]

Read more Like this post0

Boston Advertising – The Importance of Segmentation

There are many benefits to advertising in Boston and other large cities around the world. However, it is not a cut-and-dry tactic. For various companies, marketing in Boston requires a heightened focus on market segmentation. Segmentation is typically defined by splitting up your target market into categories often based on some of the following factors: […]

Read more Like this post0
People getting an education.

5 Google Adwords Tips for Community Colleges

Advertising on Google Adwords for community colleges is crucial. The ability to target people searching for schools in their area and colleges offering the programs they want to take can yield some fantastic results; the professionals here at Davis have seen it firsthand. Here are some of the Agency’s tips for setting up your Google […]

Read more Like this post0