Keys to the Google AdWords kingdom

If you’ve ever done a Google search — and who hasn’t? — you’ve inevitably noticed the paid ad placements similar to the one above. These uniquely powerful ads — dubbed “Google AdWords” — represent one of the easiest and most effective ways to get your brand noticed. In fact, using AdWords, small businesses can compete […]

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5 Facebook Advertising Tips for Community Colleges

In 2014, 61% of high school students used Facebook every day and 87% of total high school students used Facebook based on a Niche.com survey of 7,000 2014 grads. If you are trying to make sure that your community college’s message gets out to students, there is no better way. No other platform that can […]

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Boston Advertising – The Importance of Segmentation

There are many benefits to advertising in Boston and other large cities around the world. However, it is not a cut-and-dry tactic. For various companies, marketing in Boston requires a heightened focus on market segmentation. Segmentation is typically defined by splitting up your target market into categories often based on some of the following factors: […]

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People getting an education.

5 Google Adwords Tips for Community Colleges

Advertising on Google Adwords for community colleges is crucial. The ability to target people searching for schools in their area and colleges offering the programs they want to take can yield some fantastic results; the professionals here at Davis have seen it firsthand. Here are some of the Agency’s tips for setting up your Google […]

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Biting into Food Photography at Davis

Here at Davis, we take pride in knowing our clients as well as they know themselves. A fully-integrated advertising agency is in fact an extension of the client’s business. This simple notion is prevalent in every department, including an area as tasty as professional food photography! Let’s take a look at the steps we take […]

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The Dos and Don’ts of Writing Press Releases

Press releases are the key to providing media outlets with news for your company, whether it’s an event, promotion, award, new product or service or even to generate a story lead. But in order for the news to generate attention, there are certain elements to keep in mind—and to avoid—when creating a press release. To […]

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Purchase Process Shown with a Funnel

Financial Marketing: Tightening Up the Sales Cycle

For most products being advertised, the typical sales cycle speeds right along. First, the consumer becomes aware of the product. They then evaluate alternative brands and consider buying the product. Then the consumer locates where to purchase it and pulls the trigger–pretty simple and not all that time consuming. Financial advertising, on the other hand, […]

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Security concept: Red Shield With Keyhole on digital background

An In-Depth Look at WordPress Site Maintenance

WordPress is one of the most popular web-publishing tools used today, with one out of every four new sites using it. From its origins as a blogging site, WordPress has turned into one of the best content management systems on the market. Davis Advertising uses WordPress as a go-to resource when designing and maintaining websites. […]

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Meet Our New Friends!

A few months ago, Davis Advertising was enlisted as the Agency of Record for Southwick’s Zoo—New England’s largest zoological experience, right here in Central Massachusetts. While we have a number of clients in the travel and tourism industry, this is the first time we’ve had a zoo as a client, and we could not be […]

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Git ‘er Done: Top Time-Saving Tips

Time is of the essence—especially when it comes to work. But there never seems to be enough time in the day to get everything done, does there? Let’s face it: Many of us procrastinate or aren’t making proper use of our time, whether unintentionally or not. But the truth is, with a few simple strategies, […]

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