Is Content Really King?

Many advertising agencies would agree with Bill Gates’s 1996 assertion that crowned content as “king.” However, in reality, the declaration of content as king is vastly inaccurate. Let’s dig into this debate: Kings are automatically respected or feared. Kings speak, and people listen or risk penalty. Even the best content cannot, simply by existing, declare […]

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What Would YOU Do with A Million (or so) Dollars?

It’s the million-dollar question, and thanks to a friendly wager we initiated here at the Davis Advertising office, one smart and/or lucky winner will get to find out! Okay, so the bet isn’t for a million dollars. Actually, it’s $999,982 less than that. Yes, that is $18.

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Content Creation: Starting an Online Conversation

You need: A reliable method to reach a wide variety of customers. We have: The ability to present your company as a leader in its industry, expanding your customer base. At Davis Advertising, we understand that content creation is a major component to our clients’ success. And not just any content—content that’s expertly written and […]

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Our Method Behind the (Mocha) Madness

It takes a talented animator, the right equipment and software and just enough artistic freedom to create a successful animated TV spot. When Honey Dew Donuts asked Davis Advertising to develop a basketball-­themed ad this March to market their delicious Mocha Madness drinks, we knew this was a great opportunity to showcase the talents of […]

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All the Good Things

Let’s face it: Everyone finds themselves stressed out from time to time. But we at Davis Advertising have discovered a simple way to instantly improve your mood as well as the moods of those around you. The secret? Reminiscing on all the good things that have happened. In the advertising world, deadlines frequently creep up […]

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Holiday-themed Ad Campaigns: Standing Out from the Crowd

It’s that time of year again—no matter what product or service a company offers, chances are good that there was a Presidents’ Day ad for it. The same will go for next month’s March Madness, another popular ‘holiday’ in the advertising world that clients go crazy for because consumers do the same. With so many […]

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Even the Smallest Website Needs Security

Site maintenance is more than simply adding new content. Although new content is definitely important for SEO purposes, there are many other updates that you need to consider when maintaining a website. New content won’t stop your site from being hacked. Many times, we use the word “Hacker” like there is some malicious person sitting […]

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Super Bowl Advertising – It’s a Wild World

Super Bowl Sunday: Whether you see it as a day to watch your favorite team in action (and subsequently yell at your TV) or an excuse to eat chicken wings and drink beer, there’s one thing we can all agree on: The commercials are the best part, amirite?! Okay, so this football-hating writer is slightly […]

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Five Reasons To Go Green In 2015

A new year—time to start fresh, clean, and…green? You’ve likely heard that “going green,” or implementing certain on-the-job changes to facilitate a more eco-friendly workplace, can benefit your business. The verdict: It’s true! So what does it mean to “go green” exactly? Eco-friendly companies strive to present a positive impact on the environment and their […]

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Is It Best for Businesses to Open on Thanksgiving Day?

We are all familiar with the Black Friday scene: tens to hundreds of people lined up in the freezing cold just before midnight to get into a large chain store, only to get trampled when the doors finally open. Anything for that $100 flat screen!

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