Starting January 2017 at Full Speed

Davis Advertising is continuing to expand and begin new partnerships with local businesses in 2017. Just in January so far, Davis has broadened its Business-to-Business, Travel & Entertainment, Higher Education and Financial client portfolios. AirInc, a leading fluid power distributor in New England that provides a full range of products from over 30 pneumatic product […]

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I know a guy meme

What does your Account Executive bring to the table?

I think the most accurate place to go for definitions for phrases is Urban Dictionary. Granted, a majority of the phrases you can look up there are NSFW, but one of my favorite expressions is defined on the site. I Know A Guy — A phrase to calm your friend down after he/she has done […]

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non-traditional students

Higher Education: Marketing to and Recruiting Non-traditional Students

Technology and globalization have disrupted our economy. American workers have been displaced, replaced, outsourced and made obsolete by technological innovations across each and every industry. Jobs in today’s economy require that workers acquire new skills and training.  When workers have skill sets that are NOT in line with those that are needed, the result is […]

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Analyzing Analytics data.

The Importance of Listening: Interpreting Google Analytics Data

How can you tell when people stop caring about your website? How can you tell if they even cared at all? If you’ve implemented Google Analytics to track user activity on your website, but you’re not really sure about how to read the data, then this article is for you. You’ll learn how to read […]

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Are You a Hero or a Villain?

There’s one surefire way to tell who is the ‘bad guy’ in a movie or book– It’s to hear how the plan is going to take place. If the character launches into a long rant, chances are he or she is the bad guy. Good guys don’t monologue. Why do bad guys do that? It […]

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Please Like My Facebook Content!

Lately I’ve noticed an awkward trend in marketing, one that simply does not make any sense to me at all. That is, bad content being boosted in Facebook. “This post isn’t being liked by anyone. Maybe it’s just not reaching the right audience. Let’s boost it, so more people can see it!” Whoa, now. I […]

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3 Simple Tips to Improve Your Cyber Monday Shopping

‘Tis the season to start stimulating the economy! While you begin your hunt for the perfect holiday gifts, there are a few tips and tricks we can give to help you make the most of your holiday shopping. 1. Keep yourself safe The last thing you need to do while shopping is spread your credit […]

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An Inside Look at Advertising Week New York 2015

Advertising Week in New York only finished half the schedule and there is already some huge news coming from the likes of Google, Facebook, Yahoo and other key players. If you missed it here is some of the news so far: Google News: Google announced a new way of targeting which has many advertisers excited. […]

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Keys to the Google AdWords kingdom

If you’ve ever done a Google search — and who hasn’t? — you’ve inevitably noticed the paid ad placements similar to the one above. These uniquely powerful ads — dubbed “Google AdWords” — represent one of the easiest and most effective ways to get your brand noticed. In fact, using AdWords, small businesses can compete […]

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5 Facebook Advertising Tips for Community Colleges

In 2014, 61% of high school students used Facebook every day and 87% of total high school students used Facebook based on a Niche.com survey of 7,000 2014 grads. If you are trying to make sure that your community college’s message gets out to students, there is no better way. No other platform that can […]

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