The Dos and Don’ts of Writing Press Releases

Press releases are the key to providing media outlets with news for your company, whether it’s an event, promotion, award, new product or service or even to generate a story lead. But in order for the news to generate attention, there are certain elements to keep in mind—and to avoid—when creating a press release. To […]

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Purchase Process Shown with a Funnel

Financial Marketing: Tightening Up the Sales Cycle

For most products being advertised, the typical sales cycle speeds right along. First, the consumer becomes aware of the product. They then evaluate alternative brands and consider buying the product. Then the consumer locates where to purchase it and pulls the trigger–pretty simple and not all that time consuming. Financial advertising, on the other hand, […]

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Security concept: Red Shield With Keyhole on digital background

An In-Depth Look at WordPress Site Maintenance

WordPress is one of the most popular web-publishing tools used today, with one out of every four new sites using it. From its origins as a blogging site, WordPress has turned into one of the best content management systems on the market. Davis Advertising uses WordPress as a go-to resource when designing and maintaining websites. […]

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Meet Our New Friends!

A few months ago, Davis Advertising was enlisted as the Agency of Record for Southwick’s Zoo—New England’s largest zoological experience, right here in Central Massachusetts. While we have a number of clients in the travel and tourism industry, this is the first time we’ve had a zoo as a client, and we could not be […]

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Git ‘er Done: Top Time-Saving Tips

Time is of the essence—especially when it comes to work. But there never seems to be enough time in the day to get everything done, does there? Let’s face it: Many of us procrastinate or aren’t making proper use of our time, whether unintentionally or not. But the truth is, with a few simple strategies, […]

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What Makes a Good eBlast?

An eBlast, an email using direct marketing strategies, is used to communicate with customers and drive sales. Contrary to popular belief, eBlasts aren’t meant to clog up everyone’s inboxes. In fact, it’s one of the best ways to keep in contact with past and prospective clients—that is, if done correctly. With a few essential elements, […]

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Is Content Really King?

Many advertising agencies would agree with Bill Gates’s 1996 assertion that crowned content as “king.” However, in reality, the declaration of content as king is vastly inaccurate. Let’s dig into this debate: Kings are automatically respected or feared. Kings speak, and people listen or risk penalty. Even the best content cannot, simply by existing, declare […]

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What Would YOU Do with A Million (or so) Dollars?

It’s the million-dollar question, and thanks to a friendly wager we initiated here at the Davis Advertising office, one smart and/or lucky winner will get to find out! Okay, so the bet isn’t for a million dollars. Actually, it’s $999,982 less than that. Yes, that is $18.

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Content Creation: Starting an Online Conversation

You need: A reliable method to reach a wide variety of customers. We have: The ability to present your company as a leader in its industry, expanding your customer base. At Davis Advertising, we understand that content creation is a major component to our clients’ success. And not just any content—content that’s expertly written and […]

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Our Method Behind the (Mocha) Madness

It takes a talented animator, the right equipment and software and just enough artistic freedom to create a successful animated TV spot. When Honey Dew Donuts asked Davis Advertising to develop a basketball-­themed ad this March to market their delicious Mocha Madness drinks, we knew this was a great opportunity to showcase the talents of […]

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