Are You a Hero or a Villain?

There’s one surefire way to tell who is the ‘bad guy’ in a movie or book– It’s to hear how the plan is going to take place. If the character launches into a long rant, chances are he or she is the bad guy. Good guys don’t monologue. Why do bad guys do that? It […]

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Please Like My Facebook Content!

Lately I’ve noticed an awkward trend in marketing, one that simply does not make any sense to me at all. That is, bad content being boosted in Facebook. “This post isn’t being liked by anyone. Maybe it’s just not reaching the right audience. Let’s boost it, so more people can see it!” Whoa, now. I […]

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3 Simple Tips to Improve Your Cyber Monday Shopping

‘Tis the season to start stimulating the economy! While you begin your hunt for the perfect holiday gifts, there are a few tips and tricks we can give to help you make the most of your holiday shopping. 1. Keep yourself safe The last thing you need to do while shopping is spread your credit […]

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An Inside Look at Advertising Week New York 2015

Advertising Week in New York only finished half the schedule and there is already some huge news coming from the likes of Google, Facebook, Yahoo and other key players. If you missed it here is some of the news so far: Google News: Google announced a new way of targeting which has many advertisers excited. […]

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Keys to the Google AdWords kingdom

If you’ve ever done a Google search — and who hasn’t? — you’ve inevitably noticed the paid ad placements similar to the one above. These uniquely powerful ads — dubbed “Google AdWords” — represent one of the easiest and most effective ways to get your brand noticed. In fact, using AdWords, small businesses can compete […]

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5 Facebook Advertising Tips for Community Colleges

In 2014, 61% of high school students used Facebook every day and 87% of total high school students used Facebook based on a Niche.com survey of 7,000 2014 grads. If you are trying to make sure that your community college’s message gets out to students, there is no better way. No other platform that can […]

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Boston Advertising – The Importance of Segmentation

There are many benefits to advertising in Boston and other large cities around the world. However, it is not a cut-and-dry tactic. For various companies, marketing in Boston requires a heightened focus on market segmentation. Segmentation is typically defined by splitting up your target market into categories often based on some of the following factors: […]

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People getting an education.

5 Google Adwords Tips for Community Colleges

Advertising on Google Adwords for community colleges is crucial. The ability to target people searching for schools in their area and colleges offering the programs they want to take can yield some fantastic results; the professionals here at Davis have seen it firsthand. Here are some of the Agency’s tips for setting up your Google […]

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Biting into Food Photography at Davis

Here at Davis, we take pride in knowing our clients as well as they know themselves. A fully-integrated advertising agency is in fact an extension of the client’s business. This simple notion is prevalent in every department, including an area as tasty as professional food photography! Let’s take a look at the steps we take […]

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The Dos and Don’ts of Writing Press Releases

Press releases are the key to providing media outlets with news for your company, whether it’s an event, promotion, award, new product or service or even to generate a story lead. But in order for the news to generate attention, there are certain elements to keep in mind—and to avoid—when creating a press release. To […]

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