In 1999 Davis Advertising became the agency of record for Worcester State College (WSC). After our initial two-year, undergraduate marketing campaign, titled the "Worcester State Advantage," an independent survey highlighted impressive changes in peoples' perceptions about the College. High school seniors' awareness of WSC increased more than 25%, resulting in a 12.5% increase in applications.

Ten years later, Davis Advertising continues this long tradition of creative marketing that has dramatically improved the perception of the College. Worcester State is one of the best performing colleges in New England. Chosen by The Princeton Review as "A Best Northeastern College" five years in a row, and by Worcester Magazine as "The Best of Worcester" for multiple years, WSC continues to increase enrollment, and attract more qualified and competitive students.

Now also responsible for the marketing of the Department of Graduate and Continuing Education, the Worcester State campaigns designed by Davis Advertising evolve to focus on a well-rounded faculty that includes Fulbright Scholars, the newly renovated, high-tech campus that delivers day, evening and online courses, and outstanding educational opportunities.

This year's award-winning campaign invites all students to "Find Your Place at Worcester State College."

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