The Protector Group is one of the largest insurance agencies in the state. Knowing full well the impact that “managed competition” would bring to the auto insurance market and add to consumer confusion, they hired Davis to come up with a comprehensive plan 4 months ahead of the April 1 date.
We designed and produced an eye-catching billboard that was strategically placed in 2 locations.
We also directed consumers to its own landing page on the web, www.protectorauto.com, that Davis wrote, designed and launched.
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