Masterpieces That Move You

In 2004 Davis Advertising was chosen as the agency of record for the
Gallery Group of dealerships. This company, owner of multi-line
dealerships in New England and New York, chose Davis Advertising to
create a unique brand statement for the New England Division. The division
includes BMW Gallery (Norwood and Norwell), Mazda Gallery, VW
Gallery and soon to be Honda Gallery.

The dealerships are historically known for their outstanding customer
service. Davis Advertising looked to create a brand message focusing on the
experience of shopping at a Gallery dealership.

We created the brand line “Masterpieces that move you.” The Gallery
name gave us the perfect tie in with an art gallery theme, and the way the
vehicles and service performed gave customers a moving experience.
“Masterpieces that move you” was the start of a multi-media campaign using
imagery not usually found in tier 3 automotive marketing.
Automotive News and others have recognized the “Masterpieces that move
you campaign” for outstanding creativity.

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