Davis Advertising was chosen by American International College to overcome an admission challenge: how to attract students to its Master Degree Programs in Clinical and Forensic Psychology.

The College expressed interest in something more cost effective, more targeted and less ordinary than a conventional advertising campaign. This type of request causes an immediate adrenaline rush in our creative department because of the potential for a golden egg. The psychology of marketing is an important element of any successful advertising campaign. But when the subject itself is psychology, the creative juices can really flow, from all departments!

After initial interaction with the Marketing Dept at AIC to ascertain their specific needs, we developed:

YOU ARE ABOUT TO ENTER A MIND FIELD

When we presented our idea, AIC was genuinely excited. They approved the campaign immediately and were positively thrilled by the response from qualified students.

Another mystery solved!

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